AUSTIN, Texas, Feb. 23, 2015 /PRNewswire/ -- Digital
Turbine (Nasdaq: APPS), a leading provider of mobile technology
solutions, announced today that it has expanded its solution
offering with Smart Communications, Inc. (Smart) for the deployment
of Digital Turbine IQ™ and Digital Turbine
Marketplace™ to distribute EA Mobile Games and
Applications. This multi-year agreement will provide content, games
and application delivery to the more than 69 million combined
subscribers of Smart and Digitel Mobile Philippines Inc. (DMPI)
branded Sun Cellular, both wireless units of PLDT (NYSE: PHI, PSE:
TEL). The program is expected to launch within the next 90
days.
"We are excited to officially announce the expansion of our
relationship with Smart Communications and Digitel Mobile
Philippines Inc. through the addition of Digital Turbine
IQ™ and Digital Turbine
Marketplace™ as well as the existing Digital
Turbine Pay product to their subscribers," said Bill Stone, Chief Executive Officer of Digital
Turbine. "IQ & Marketplace will allow Smart Communications to
deliver relevant, targeted content delivery to their subscriber
base including games and applications. This deepened integration
will allow more effective monetization solutions on current and new
revenue while creating a cohesive content experience for their
subscribers."
Digital Turbine IQ offers an easy way to search and organize
apps and games across categories while providing relevant
recommendations based on a subscribers current content usage. This
added feature to Smart's subscriber base will provide smarter
organization, better search capabilities, and more seamless
downloads.
Digital Turbine Marketplace is a robust application and content
store that can be deployed by both OEMs and Carriers to provide
rich marketplace experiences in driving discovery of apps, games
and music. Smart Communications will deploy Marketplace to their
subscriber base for all games, content and apps.
"We believe that Digital Turbine IQ™ will
allow us to provide a more meaningful and relevant content user
experience," said Mellissa Limcaoco,
First Vice President of Smart. "As our subscribers are discovering
more digital content, we want to provide our users with the best
experience and most value."
About Digital Turbine
Digital Turbine works at
the convergence of media and mobile communications, delivering
end-to-end products and solutions for mobile operators, device OEMs
and other third parties to enable them
to effectively monetize mobile content. The company's
products include DT Ignite, a mobile device management
solution with targeted app distribution capabilities, DT
IQ, a customized user experience
and app discovery tool, DT Marketplace, an
application and content store, and DT Pay, a
content management and mobile payment solution. Headquartered in
Austin, Texas with global offices
in Berlin, Singapore, Sydney and Tel
Aviv, Digital Turbine's solutions are used by more than 31
million customers each month across more than 20
global operators. For additional information, visit
www.digitalturbine.com.
About Smart Communications, Inc. (Smart)
Smart
Communications, Inc. (Smart) is the
Philippines' leading wireless services provider with 69
million subscribers on its GSM network as of end-September 2014. Smart has built a reputation
for innovation, having introduced world-first wireless offerings
such as Smart Money, Smart Load, Smart Padala, and the Netphone.
Smart offers 3G, HSPA+, and LTE services, while its satellite
service Smart Link provides communications to the global maritime
industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers
a wireless broadband service, Smart Broadband, with over 2 million
subscribers. Smart is a wholly owned subsidiary of the Philippines' leading telecommunications
carrier, the Philippine Long Distance Telephone Company.
Forward-Looking Statements
Statements in this news
release concerning future results from operations, financial
position, economic conditions, product releases and any other
statement that may be construed as a prediction of future
performance or events, including statements about timing of the
company's launch in Slovakia with
Deutsche Telecom and its ability to launch in additional markets
are forward-looking statements that involve known and unknown
risks, uncertainties and other factors that may cause actual
results to differ materially from those expressed or implied by
such statements. These factors include the inherent and
deal-specific challenges in converting discussions with carriers
and other business partners into actual contractual relationships,
product acceptance new products such as the DT product suite in a
competitive marketplace, the potential for unforeseen or
underestimated cash requirements or liabilities, the company's
ability as a smaller company to manage international operations,
varying and often unpredictable levels of orders, the challenges
inherent in technology development necessary to maintain the
company's competitive advantage such as adherence to release
schedules and the costs and time required for finalization and
gaining market acceptance of new products, changes in economic
conditions and market demand, rapid and complex changes occurring
in the mobile marketplace, pricing and other activities by
competitors, and other risks including those described from time to
time in Mandalay Digital Group's filings on Forms 10-K and 10-Q
with the Securities and Exchange Commission (SEC), press releases
and other communications.
For more information contact:
Carolyn Capaccio/Monica
Chang
LHA
(212) 838-3777/(415) 433-3777
digitalturbine@lhai.com
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SOURCE Digital Turbine, Inc.