AMSTERDAM, March 16, 2017 /PRNewswire/ -- Philips
Sonicare, the power toothbrush brand most recommended by U.S.
dentists and hygienists, has partnered with TED, the non-profit
dedicated to ideas worth spreading, to further its ongoing mission
to improve lives through meaningful innovation.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8039351-philips-sonicare-ted-behavior-change/
The brands joined forces at the annual TEDWomen conference in
San Francisco, CA to start the
conversation around behavior change. The panel discussed the
ever-growing role that meaningful innovation has on positively
changing behaviors, specifically in the healthcare space.
The discussion was inspired by the launch of the power
toothbrush brand's latest innovation, Philips Sonicare FlexCare
Platinum Connected. The product is the first power toothbrush in
the U.S. proven to improve users' brushing habits by informing them
about their current behaviors while arming them with tools to build
a better oral care routine. Panelists included the Philips Global
Lead for Behavior Change, Dr. Mark
Aloia, technology influencer, Katie
Linendoll, and the Director Innovation Lead at Philips for
Digital & Connected Innovation, Aleksandro Grabulov.
The new Philips Sonicare FlexCare Platinum Connected power
toothbrush features unique Smart Sensor technology that tracks
location, scrubbing and pressure and uses Bluetooth® technology to
sync data with the Philips Sonicare app. This creates a
personalized 3D Mouth Map that identifies missed spots and guides
proper brushing technique via real-time feedback to effectively
reach more surfaces during each brushing session.
Philips Sonicare FlexCare Platinum Connected and the Philips
Sonicare app (free in the Apple App store and Google Play) is
available at major retailers for a suggested retail price of
$199. The product is also be
available with a specialized UV sanitizer to clean brush heads for
$219.
To learn more about the Philips Sonicare portfolio of products,
visit philips.com/sonicareconnected.
About Royal Philips
Royal Philips (NYSE: PHG, AEX:
PHIA) is a leading health technology company focused on improving
people's health and enabling better outcomes across the health
continuum from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated
solutions. Headquartered in the
Netherlands, the company is a leader in diagnostic imaging,
image-guided therapy, patient monitoring and health informatics, as
well as in consumer health and home care. Philips' health
technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000
employees with sales and services in more than 100 countries. News
about Philips can be found at www.philips.com/newscenter.
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SOURCE Philips Sonicare