AMSTERDAM, Oct. 6, 2016 /PRNewswire/ -- To further its
ongoing mission to improve lives through meaningful innovation,
Philips Sonicare, the power toothbrush brand most recommended by
U.S. dentists and hygienists, is partnering with TED, the
non-profit dedicated to ideas worth spreading. To kick off the
partnership, Philips supported a specially curated evening of TED
Talks at TED's new NYC headquarters on Wednesday, October 5. The event included a series
of conversations about what drives us as people and how we can work
to change and improve our behavior.
"At Philips, we seek partners who share our commitment to
encourage positive behavior change for personal health and
wellbeing," said Alexander Harris,
Senior Marketing Director, Philips Oral Healthcare. "This passion
to create meaningful innovation is the cornerstone of our latest
oral healthcare proposition."
The partnership with TED was inspired by the launch of the power
toothbrush brand's latest innovation, the Philips Sonicare FlexCare
Platinum Connected. The product is designed to improve users'
brushing habits by informing them about their current behaviors
while arming them with tools to build a better oral care routine.
Philips worked closely with dental professionals and consumers
alike to create a product that helps achieve personal goals and
milestones to better oral health.
"The features in the Philips Sonicare FlexCare Platinum
Connected have been designed to support behavioral change through
real-time tracking, measurement and corrective feedback," said Dr.
Mark Aloia, Global Lead for Behavior
Change at Philips, who will be leading a panel discussion at the
annual TEDWomen conference on October
26-28 in San Francisco, CA.
Philips Sonicare will serve as a partner of the overall conference
as well as the panel discussion, where a select group of TEDWomen
attendees will be challenged to continue the conversation around
behavior change.
Philips Sonicare FlexCare Platinum Connected features unique
Smart Sensor technology that tracks location, scrubbing and
pressure and uses Bluetooth® technology to sync data with the
Philips Sonicare app. This creates a personalized 3D Mouth Map that
identifies missed spots and guides proper brushing technique via
real-time feedback to effectively reach more surfaces during each
brushing session. The TouchUp feature prompts users to return to
missed spots at the end of the two-minute brushing cycle, aiding
users in achieving a precise clean every time.
Philips Sonicare FlexCare Platinum Connected and the Philips
Sonicare app (free in the Apple App store and Google Play) is
available at major retailers for a suggested retail price of
$199. The product will also be
available with a specialized UV sanitizer to clean brush heads for
$219.
Visit philips.com/sonicareconnected and TED.com to learn about
how both brands are working towards new ideas and
innovations.
About Royal Philips
Royal Philips (NYSE: PHG, AEX:
PHIA) is a leading health technology company focused on improving
people's health and enabling better outcomes across the health
continuum from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated
solutions. The company is a leader in diagnostic imaging,
image-guided therapy, patient monitoring and health informatics, as
well as in consumer health and home care. Philips' wholly owned
subsidiary Philips Lighting is the global leader in lighting
products, systems and services. Headquartered in the Netherlands, Philips posted 2015 sales of
EUR 24.2 billion and employs
approximately 104,000 employees with sales and services in more
than 100 countries. News about Philips can be found at
www.philips.com/newscenter.
About TED
TED is a nonprofit organization devoted to Ideas Worth
Spreading, usually in the form of short, powerful talks (18 minutes
or fewer) delivered by today's leading thinkers and doers. Many of
these talks are given at TED's annual conference in Vancouver, British Columbia, its TEDWomen
conference and its TEDGlobal conferences—then made available, free,
on TED.com. TED speakers have included Bill Gates, Jane
Goodall, Elizabeth Gilbert,
Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala,
Sal Khan and Daniel Kahneman.
TED's open and free initiatives for spreading ideas
include TED.com, where new TED Talk videos are
posted daily; the Open Translation Project, which provides
subtitles and interactive transcripts as well as translations from
thousands of volunteers worldwide; the educational
initiative TED-Ed; the annual million-dollar TED
Prize, which funds exceptional individuals with a "wish," or idea,
to create change in the world; TEDx, which provides licenses
to thousands of individuals and groups who host local,
self-organized TED-style events around the world; and the TED
Fellows program, which selects innovators from around the
globe to amplify the impact of their remarkable projects and
activities.
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SOURCE Royal Philips