New Study by Secret Deodorant Reveals That Millennial Women Would Rather Face Stress Than Settle in Their Lives
June 09 2016 - 9:05AM
Business Wire
Secret Partners with Zosia Mamet & a Group
of Influential Millennial Women to Discuss How Women Today Are
Challenging Expectations
(NYSE: PG) –A new study by Secret,* the leading antiperspirant
for 60 years and most-used beauty product in the U.S., has
uncovered that 74% of young women would face stress to achieve what
they want rather than settle. Millennial women are also largely
unfazed by societal expectations; 86% regularly choose to pursue
their goals, even if they differ from what society expects of them
as women. And, more than 4 in 5 believe they can set an example for
other women through their experiences.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160609005751/en/
(Photo: Business Wire)
As the first to market in 2007 with its prescription-strength
Clinical Strength collection, and the only antiperspirant brand
designed specifically for women, Secret can uniquely drive a
cultural conversation around women’s experiences with stress sweat
today. Secret is proud to support women who dare to put themselves
out there in the face of stress and ultimately pave the way for
other women to do the same. Today, Secret turns the spotlight on
four such women who are boldly pursuing their dreams via its
#StressTest Facebook Live event, a livestream discussion on life as
a millennial woman and the stress that comes along with it.
Beginning at 12pm EDT today, June 9, actress, singer-songwriter
and columnist Zosia Mamet, will chat live with pro softball player
Monica Abbott, entrepreneur Nicla DiCosmo (of Gypsy Warrior) and
Lauren Berger (CEO & founder of Intern Queen), who will share
their advice for confronting stressful moments in their lives and
challenging societal expectations in their own ways. Women can join
the discussion on Facebook.com/Secret, and share their own stories
on how they too are challenging expectations and dealing with
stress using #StressTest.
“This is a great opportunity for us to support each other in our
collective plight with honest and real stories about the stress we
feel as young women today and the challenges we all have to
confront,” said Mamet. “There are so many issues that millennial
women face; it’s important that we speak up and lean on one another
to conquer those stressful moments together, challenge what’s
possible and hopefully inspire new cultural norms in the
process.”
"Secret has been at the forefront of women’s lives for 60 years,
giving them the support and confidence they need to face the most
stressful situations,” said Janine Miletic, Brand Director for
Secret. “We understand the stress that comes with challenging
cultural norms and are committed to providing women with what they
need – high quality products and beyond – to stand up to today’s
big and small stressors.”
The livestream discussion will remain available at
Facebook.com/Secret, and the dialogue will continue on Twitter
@SecretDeodorant. Today and tomorrow, Secret invites women to share
their most stressful moments on Twitter using #StressTest. Zosia
Mamet will then share fun personalized video “pep talks” to help
these women confront the stresses they’re facing.
About Secret
Secret was the first antiperspirant brand designed specifically
for women, and for the past 60 years, Secret has been on the
forefront of women’s lives, leading with innovation designed to
provide superior odor and wetness protection. In 2007, the brand
was first to market with Secret Clinical Strength, which offers an
over-the-counter solution for prescription-strength antiperspirant.
Through the years, the brand has been supporting women’s
advancement by portraying confident, modern women in its campaigns
and communications. As a continuation of these efforts, the brand’s
newest campaign, “Stress Tested for Women,” celebrates progressive
young women as they deal with the stress sweat caused by living in
a world that expects less of them than they do of themselves. For
more information visit Secret.com, or follow Secret on Facebook
(Facebook.com/Secret), Twitter (@SecretDeodorant), Instagram
(@SecretDeodorant) and YouTube (YouTube.com/SecretDeodorant).
* KRC Research conducted this survey on behalf of Secret via an
online survey of 500 Millennial women ages 18-34 in the United
States and Canada. The survey was conducted between May 19 and May
24, 2016. Data were weighted to ensure equal representation from
U.S. and Canadian respondents in the total sample.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160609005751/en/
DeVries GlobalCourtney Power,
212-546-8572cpower@devriesglobal.com
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