Help Pfizer Change The Future Of Healthy Aging
June 16 2016 - 9:00AM
Business Wire
First-of-its-kind Partnership with Indiegogo
Will Help Develop the Next Big Idea in Healthy Aging
Pfizer Inc. is challenging people across the United States
(U.S.) to develop the next big idea in healthy aging through a
unique partnership with crowdfunding platform Indiegogo. As the
first pharmaceutical company to partner with Indiegogo, Pfizer will
tap into the 400,000-strong Pfizer Get Old community and
Indiegogo’s vast pool of entrepreneurs to submit and vote on
innovative products or services that support healthy living as we
age. The best idea will receive U.S. $50,000 in funding and an
opportunity to meet with a team of Pfizer experts to help bring it
from concept to reality.
By 2030, one in five people will be over the age of 65. As a
result, people of all ages are contemplating what life will look
like in their later years, and looking for information and tools to
help them lead healthier lives. At the same time, crowdfunding is
projected to account for more funding than venture capital1 and has
made it possible for entrepreneurs to bring life-changing
innovations to fruition.
“Pfizer’s long history of being a leader in scientific discovery
coupled with Indiegogo’s expertise in helping entrepreneurs gain
access to valuable resources makes this partnership a natural fit,”
said Sally Susman, executive vice president, Corporate Affairs,
Pfizer Inc. “By challenging this community of innovators to come up
with breakthrough ideas to help us live better, we’re hoping to not
only discover cutting-edge projects that could potentially change
the way we live, but also to raise more awareness about the
importance of living healthy at every age.”
Beginning today through June 28, U.S. residents are encouraged
to submit their ideas through the Indiegogo platform at
http://igg.me/getold. Submissions must be related to health and
wellness, which can include mobile apps, wearables or other
innovations. Pfizer and Indiegogo will review submissions based on
a number of criteria including level of creativity, feasibility of
the idea and its potential impact on healthy aging. Submissions
will be narrowed down to the four most innovative and inspiring
projects, which Pfizer’s Get Old community will then vote on to
help choose two finalists. Pfizer will select the overall
winner.
“Every day, entrepreneurs of all ages are raising funds on
Indiegogo for innovations that improve the
way people live around the world,” said Jerry Needel,
head of Indiegogo’s Enterprise Crowdfunding service, which helps
large companies validate and launch product concepts. “Through this
partnership with Pfizer, we are excited to bring our
campaigners the resources they need to bring their products to
market and truly make an impact on our future.”
Throughout the competition, all submissions will remain open for
crowdfunding through the Indiegogo platform. The project owners
will also maintain full ownership of their projects. Do you have an
idea that you think supports healthy aging? Visit the Project Get
Old Indiegogo page to register and submit your idea now!
Not an entrepreneur, but have an eye for innovation? Visit the
Get Old Facebook page throughout the summer to cast your votes.
Together we can help shape the future of health!
This project is part of Pfizer’s long-standing commitment to
helping people live longer, healthier lives. The company develops
innovative treatments that overcome the barriers that shorten and
limit life, and partners with healthcare professionals, healthcare
systems and insurers, academia and government to advance healthy
aging.
Get Old
Pfizer’s Get Old challenges misperceptions of aging and drives
conversations that inspire people of all ages to take action on
their own health, explore new opportunities, and look forward to
what’s to come as they get older. Get Old has brought together
experts and leading partner organizations to share insights on a
range of aging topics, including health and wellness, as well as
fostered candid conversations about aging. Learn more and join the
conversation at www.GetOld.com and on our social channels:
Facebook, Twitter and Instagram.
Pfizer Inc.: Working together for a healthier world®
At Pfizer, we apply science and our global resources to bring
therapies to people that extend and significantly improve their
lives. We strive to set the standard for quality, safety and value
in the discovery, development and manufacture of healthcare
products. Our global portfolio includes medicines and vaccines as
well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and
emerging markets to advance wellness, prevention, treatments and
cures that challenge the most feared diseases of our time.
Consistent with our responsibility as one of the world's premier
innovative biopharmaceutical companies, we collaborate with health
care providers, governments and local communities to support and
expand access to reliable, affordable health care around the world.
For more than 150 years, Pfizer has worked to make a difference for
all who rely on us. For more information, please visit us at
www.pfizer.com. In addition, to learn more, follow us on Twitter
@Pfizer and @Pfizer_News, LinkedIn, YouTube and like us on Facebook
at Facebook.com/Pfizer.
_____________________________
1 2015CF The Crowdfunding Industry Report. Massolution, 2015.
Available at:
http://www.crowdsourcing.org/editorial/global-crowdfunding-market-to-reach-344b-in-2015-predicts-massolutions-2015cf-industry-report/45376.
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version on businesswire.com: http://www.businesswire.com/news/home/20160616005160/en/
Pfizer Inc.Allyanna Anglim,
212-733-4945Allyanna.Anglim@pfizer.com
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