WSJ CEO COUNCIL: Pepsi Bottling To Expand Sales Team In 2010
November 17 2009 - 9:42AM
Dow Jones News
The Pepsi Bottling Group Inc. (PBG) plans to expand its sales
force over the next year, Chairman and Chief Executive Eric Foss
said Tuesday.
"As we go into 2010, we're looking to ramp up feet on the
street," Foss said on the sidelines at the WSJ CEO Council.
Foss becomes the latest corporate head to signal an interest in
hiring front-line sales people making pushes to get their products
on retailers' shelves. The foodservice company Sysco Corp. (SYY)
recently said that it was hiring back sales representatives, and
ConAgra Foods Inc. (CAG) chief executive on Monday said it would
beef up its sales team.
Foss would not disclose specific hiring plans.
Pepsi Bottling is also rethinking its "price-packaging"
architecture, offering cans of soda in eight- and 18-pack
denominations, as oppose to its standard 12- and 24-pack offerings.
That offers another level of price points, and "more consumer
value," Foss said.
Pepsi Bottling is in the midst of being rolled into Pepsico Inc.
(PEP), which is buying two of its largest bottlers in a $7.8
billion deal. Foss will lead the combined bottling unit when the
deal closes sometime early next year.
Foss was among scores of chief executives attending the annual
WSJ CEO Council meeting Monday and Tuesday in the nation's capital
to discuss business and political issues, and meet with top
policymakers. Participants scheduled to attend include White House
Chief of Staff Rahm Emanuel; Health and Human Services Secretary
Kathleen Sebelius; and Council of Economic Adviser Chair Christina
Romer.
-By Paul Ziobro, Dow Jones Newswires; 201-938-2046;
paul.ziobro@dowjones.com
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