Mobile networks and data liberalization hold key to successful ITS deployments - HERE and SBD whitepaper
September 29 2015 - 9:09AM
In the effort to reduce traffic congestion and improve safety with
intelligent transportation systems (ITS), government and the
private sector should look to existing mobile network
infrastructure and be prepared to embrace data liberalization,
according to automotive research firm SBD and HERE. In their joint
whitepaper, SBD and HERE argue that ITS managers can avoid the
pitfalls that have plagued many ITS projects during the last decade
by taking advantage of recent technological advances. "Spending on
ITS has so far tended to end up in costly hardware-heavy projects,
the vast majority of which have not been commercially sustainable,"
said the co-authors of the study Andrew Hart of SBD and Bernd
Fastenrath of HERE. "Fortunately, the growth of powerful mobile
networks, the proliferation of sensors and the increasing maturity
of connected data analytics are paving the way for software-richer
ITS designs. For ITS managers, it means effective solutions are
attainable which are affordable, scalable and interoperable." The
authors argue that any design lacks utility, however, if ITS
participants fail to enter into a new spirit of collaboration,
especially around data. A city in motion generates a tremendous
volume of data yet, for the most part, that data is untapped and
its potential value is not fully captured. To do so means
connecting vehicles, individuals, city and road infrastructure, and
traffic authorities to enable a meaningful volume of quality data
to be pooled and analyzed - no single car manufacturer or road
transit authority can create a data ecosystem alone. According to
SBD and HERE, some USD 89 billion has been spent in the last decade
on large-scale ITS schemes which have either failed to meet their
stated objectives or suffered lengthy delays. Additionally, despite
a large volume of government-funded research projects and trials, a
disproportionately small number have translated into commercial
deployments. In many cases, the critical enabling technologies have
lacked maturity, have been too costly, or have not been
sufficiently user-friendly.
The whitepaper can be downloaded here:
http://www.sbd.co.uk/here/
You can also read more on HERE 360: http://her.is/1KOrtJX Media
enquiries https://company.here.com/newsroom/contacts/
press@here.com
About HERE
HERE, a Nokia company, is a leader in navigation, mapping and
location experiences. We build high-definition (HD) maps and
combine them with cloud technology to enable rich, real-time
location experiences in a broad range of connected devices - from
smartphones and tablets to wearables and vehicles. To learn more
about HERE, including our work in the areas of connected and
automated driving, visit http://360.here.com.
About SBD
SBD is a world-leading knowledge partner to the global
automotive industry, providing intelligence, evaluation and
strategy to support the development of better connected, more
secure and safer vehicles. To learn more visit
http://www.sbd.co.uk
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