Puma Blames Bad Batch of Fabric for Swiss Soccer Jerseys Fails
June 20 2016 - 4:00PM
Dow Jones News
LILLE, France—Puma SE became the latest sportswear brand to
suffer an embarrassing wardrobe malfunction after several players
on the Swiss national soccer team had their jerseys torn in a match
against France at the European Championship.
At least four of Switzerland's red jerseys were torn in the
course of Sunday's game, which resulted in a 0-0 draw, leaving
players running around with large parts of their backs exposed
until they could get a replacement from the bench. Three of them
ripped around the numbers.
Puma on Monday said it has opened an investigation into the
cause of the tattered jerseys.
"Our analysis of the Swiss home jersey from Sunday's game shows
that there was one batch of material, where yarns had been damaged
during the production process, leading to a weakening in the final
garment," the German company said.
The sportswear maker said the defective material, a mix of
elastane and polyester, "was used in only a limited number of Swiss
home jerseys." Puma said a check of its inventory found no problems
for the four other national teams whose jerseys it sponsored in the
tournament.
Asked about the ripped jerseys in his post-match press
conference, Switzerland manager Vladimir Petković joked, "Do you
sell Nike products?"
"If a shirt is pulled, occasionally they can come apart at the
seams," he added.
"What can I say? It can happen. That means that it was a fight
on the pitch," Switzerland goalkeeper Yann Sommer said after the
game. "I can't say that we have to change, because Puma is
great!"
Sportswear malfunctions in professional sports are an occasional
headache for manufacturing companies. Nike Inc. endorsed runner
Eliud Kipchoge of Kenya shuffled through the majority of the 2015
Berlin Marathon with the insoles of his Nike sneakers flapping in
the wind, winning the race but coming up short on his goal of
breaking the world record.
At the 2014 Winter Olympics in Sochi, Russia, members of the
U.S. speedskating team blamed their poor performance on their Under
Armour Inc. skinsuits. Some skaters thought the suits caused too
much drag and became a point of tension within the team for the
duration of the Games. An Under Armour seamstress traveling with
the team made adjustments on the fly to assuage the skaters.
The Swiss jerseys weren't the only piece of equipment to fail on
Sunday night in Lille. Caught in a particularly physical clash
between Swiss defender Valon Behrami and France's Antoine
Griezmann—or at least their cleats—the match ball burst. The "Beau
Jeu" edition soccer ball had been manufactured specifically for the
tournament by Adidas AG.
Write to Joshua Robinson at joshua.robinson@wsj.com and Sara
Germano at sara.germano@wsj.com
(END) Dow Jones Newswires
June 20, 2016 15:45 ET (19:45 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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