By Jon Kamp 
 

California secured federal approval Wednesday for the largest state-based program yet aimed at testing a new way to care for people on both the Medicare and Medicaid government health programs.

The Centers for Medicare and Medicaid Services approved a demonstration program that will launch in October and cover up to 456,000 so-called dual-eligible patients. This is a later launch and smaller population than the state initially targeted, but still ranks as by far the most expansive, new plan for covering these high-cost and often very sick patients.

The three-year California program promises a revenue boost for Health Net Inc. (HNT), Molina Healthcare Inc. (MOH) and WellPoint Inc. (WLP), as well as other local health plans previously slated to cover these patients.

California is one of several states aiming to streamline coverage for patients who qualify for both Medicare and Medicaid due to age or disability, plus lack of financial resources. The states' goal--working with the federal government with some help from the health-care overhaul law--is to simplify a sometimes-confusing system while improving care and restraining costs.

California is the fifth state--joining Washington, Massachusetts, Ohio and Illinois--to win approval for its demonstration project.

The state had once hoped to launch its program at the beginning of 2013 while covering 800,000 people, but the more limited scope could actually aid health insurers as they tackle a potentially risky new market. Dual patients' high costs mean big revenue for insurers covering them, but also risks if patients aren't well managed, leading to costly health problems that could overwhelm insurers' incoming premiums.

Only about 14% of California's 1.1 million Medicaid members are dual patients, but they rack up nearly 25% of Medicaid costs.

"We believe limiting the type of duals eligible to participate should make the program easier for health plans to more quickly become cost effective despite the smaller than expected program size," Wells Fargo analyst Peter Costa said.

Among the publicly traded California insurers, Mr. Costa sees the biggest benefit for Health Net, which is poised to add more than 112,000 dual members who could boost annual premiums by about $1.5 billion and per-share earnings by 40 cents. He sees Molina adding more than 48,000 dual members for more than $500 million in annual premiums and more than 22 cents per-share in earnings. The effect is likely minimal for much larger WellPoint, the analyst said.

Despite double coverage, patients with both Medicare and Medicaid don't always receive the best care because the government plans work in different ways. This can confuse patients and add costs. But in California's program, participating health plans will get blended Medicaid and Medicare payments while providing all needed services for the patients.

The patients, in turn, will get one membership card and access to a care team to help coordinate service.

Critics such as patient advocates have questioned whether the government and states are moving too fast with unproven coordinated-care ideas. Nevertheless, there is broad hope among states trying to control Medicaid expenses--which they split with the federal government--that these programs will both improve care and hold the line on costs.

"Californians will receive coordinated care that helps prevent them from falling through the cracks and ensures they have access to the right services at the right time," said Diana Dooley, the state's Health and Human Services Secretary, in a release.

Health Net shares rose 0.8% Wednesday, while Molina rose 0.7% and WellPoint added 1.3%.

Write to Jon Kamp at jon.kamp@dowjones.com

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