Mastercard survey reveals parents constantly
sacrifice
personal time and activities, seek 'life hacks' to make it all
work
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TORONTO, Nov. 24, 2016 /CNW/ - There isn't enough time and
energy to juggle everything, according to Canadian parents, and the
struggle to balance it all has given way to a national phenomenon
of 'parental sacrifice'. A new survey by Mastercard reveals the
overwhelming majority of Canadian parents (94%) make personal
sacrifices to manage all of life's demanding priorities. And a
majority of parents (56%) regularly seek out innovative 'life
hacks' to gain back personal time. Masterpass, Mastercard's digital
payment solution, offers one life hack that saves time at checkout,
taking some of the struggle out of everyday life.
Bloggers and busy moms Ceri Marsh
and Laura Keogh of Sweet Potato
Chronicles are putting Masterpass to the test this holiday season.
"We do a lot of running around and are constantly juggling it all;
it's often a struggle to keep all the balls in the air," says
Marsh. "Anything like Masterpass that gives us time back is a
lifesaver – those few minutes are the difference between making
pick-up on time or not," added Keogh.
Knowing that parents see exhaustion as the new norm and 90%
report feeling constantly tired, the Masterpass survey looked at
what the top time-wasting activities for Canadian parents are and
which activities they are sacrificing:
The top time suckers for Canadian parents:
• Meal
preparation (21%)
|
• Doing the
laundry (12%)
|
• Finding a
parking spot (19%)
|
• Gift buying
(11%)
|
The top activities Canadian parents are sacrificing:
• Time alone (53%)
|
• Time with
friends (39%)
|
• Time with
their partner (49%)
|
• Personal
grooming (31%)
|
• Working out
(42%)
|
• Time with
the kids (21%)
|
With 92% of Canadian parents indicating they are looking to get
time back, Masterpass can help as it eliminates everyday distress,
giving parents time back - one purchase at a time. And what would
Canadians do with time back? Many would spend time alone (24%),
take time to be with their partner (24%), work out (13%) and
connect with friends (12%).
"As a working dad myself, I appreciate the things that make life
just that much easier," said Jason
Davies, Vice President of Digital Payments, Mastercard
Canada. "Masterpass is a secure digital payment solution for
faster, more convenient shopping that stores and manages all your
credit, debit and prepaid cards in one place, plus remembers
all your shipping information. It's a payment solution that gives
you back time for the things that matter."
Given the battle to regain lost time, it's not surprising that
Canadians are keen to embrace digital solutions and innovation that
make life easier, seeking out helpful life hacks, tips and tricks.
One way to do that is to bypass time-consuming and frustrating
checkout processes by using Masterpass with key merchants:
- HonkMobile helps find and pay for a parking spot
directly from the app. No frantic dashes back to the meter in the
middle of the school play again!
- PizzaPizza.ca with Masterpass means even easier ordering
of pizza with one hand while carrying a hockey bag in the other –
and getting home just in time for the pizza to arrive.
- Indigo.ca enables you to cut down on gift buying time
and hassle using Masterpass to make check-out and delivery fast,
simple and secure.
Since its introduction in 2013, Masterpass has rapidly grown,
with thousands of merchants around the world accepting the digital
payment solution. In Canada, new
merchants HonkMobile, Pizza Pizza and Indigo join the thousands of
Canadian merchants accepting Masterpass. Additional Masterpass
retailers include: Lowe's, Roots, London Drugs, 1-800 Flowers,
Grand and Toy, Cineplex, Newegg, Wagjag, Via Rail, Tricolore, HMV
and WestJet Vacations on mobile. For more information on
Masterpass, and a full list of participating merchants, please
visit www.masterpass.ca
About Mastercard
Mastercard (NYSE: MA),
www.mastercard.com, is a technology company in the global payments
industry. We operate the world's fastest payments processing
network, connecting consumers, financial institutions, merchants,
governments and businesses in more than 210 countries and
territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter
@mastercardcanws, join the discussion on the Beyond the Transaction
Blog and subscribe for the latest news on the Engagement
Bureau.
Methodology
From 2 to 3
November, 2016 Maru/Matchbox conducted an online survey
amongst a sample of 1512 Canadian parents who are Angus Reid Forum
panelists. The survey length was approximately 2 minutes and the
sample was balanced by gender and region in Canada. The margin of error on the full base--
which measures sample variability-- is +/-2.52%. Discrepancies in
or between totals are due to rounding.
SOURCE MasterCard