MasterCard Announces Acquisition of Applied Predictive Technologies
April 27 2015 - 4:01PM
Business Wire
MasterCard today announced that it has entered into an agreement
to acquire Applied Predictive Technologies (APT) for $600 million,
subject to customary purchase price adjustments.
Applied Predictive Technologies is a leading cloud-based
analytics provider. APT’s Test & Learn® platform helps
companies tailor investments and maximize bottom-line impact by
harnessing analytics to design, measure and calibrate marketing,
merchandising, operations and capital initiatives.
This acquisition advances MasterCard's agenda to deliver
differentiated services to merchants, complementing its recent
acquisition of 5One, a London-based retail consulting and analytics
firm. As part of the company's services portfolio, Applied
Predictive Technologies will now have access to MasterCard's
analytics suite, consulting capabilities, marketing services and
global footprint that will expand its reach and value.
“In today’s competitive business climate, companies need
analytics that are easy to use and drive action,” said Kevin
Stanton, president of MasterCard Advisors. “APT’s world-class
talent, technology and Test & Learn platform, matched with
MasterCard’s analytics, will give our customers the advantage of
enhanced and actionable decision making.”
With offices in Washington, D.C., San Francisco, London,
Bentonville, Ark., Taipei, Tokyo and Sydney, Applied Predictive
Technologies customers include Fortune 100 companies across a
number of industries.
“MasterCard is uniquely positioned, with its corporate footprint
and analytics expertise, to help us expand our business, working
with even more clients around the globe and evolving our product
capabilities,” said Anthony Bruce, CEO, Applied Predictive
Technologies. “We’re thrilled to join the MasterCard family.”
MasterCard Advisors is the professional services arm of
MasterCard and combines these offerings with payments expertise to
provide financial institutions and merchants actionable insights
and solutions that lead to improved value and experiences for
consumers.
This transaction, which is anticipated to close in the second
quarter of 2015, is subject to a number of conditions, including
the expiration or early termination of the applicable waiting
periods under the Hart-Scott-Rodino Act.
About MasterCard:
MasterCard (NYSE:MA), www.mastercard.com, is a
technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in
more than 210 countries and territories. MasterCard’s products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on Twitter
@MasterCardNews, join the discussion on the Beyond
the Transaction Blog and subscribe for the latest news
on the Engagement Bureau.
Forward-Looking Statements:
Statements in this press release which are not historical facts,
including statements about MasterCard’s plans, strategies, beliefs
and expectations, are forward-looking and subject to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. Forward-looking statements speak only as of the date they
are made. Accordingly, except for the company’s ongoing obligations
under the U.S. federal securities laws, the company does not intend
to update or otherwise revise the forward-looking information to
reflect actual results of operations, changes in financial
condition, changes in estimates, expectations or assumptions,
changes in general economic or industry conditions or other
circumstances arising and/or existing since the preparation of this
press release or to reflect the occurrence of any unanticipated
events.
Such forward-looking statements include those related to the
acquisition and operation of Applied Predictive Technologies’
business by MasterCard, including whether all necessary conditions
will be met and the transaction will close on agreed terms and in a
timely manner.
In addition, actual results may differ materially from such
forward-looking statements for a number of reasons related more
broadly to MasterCard’s overall business, including those set forth
in the company’s filings with the Securities and Exchange
Commission (the “SEC”), including the company’s Annual Report on
Form 10-K for the year ended December 31, 2014, and Quarterly
Reports on Form 10-Q and Current Reports on Form 8-K that have been
filed with the SEC during 2015. Factors other than those listed
above could also cause MasterCard’s results to differ materially
from expected results.
MasterCardInvestor Relations:Matt Lanford,
914-249-4565investor_relations@mastercard.comorMedia Relations:Seth
Eisen, 914-249-3153seth_eisen@mastercard.com
MasterCard (NYSE:MA)
Historical Stock Chart
From Mar 2024 to Apr 2024
MasterCard (NYSE:MA)
Historical Stock Chart
From Apr 2023 to Apr 2024