Deck the Halls - Balsam Hill® is Set to Debut a New Float in the 90th Anniversary Macy’s Thanksgiving Day Parade® Celebra...
October 03 2016 - 12:00PM
Business Wire
For the past decade, Redwood City-based Balsam Hill has been
spreading Christmas cheer to families around the world with its
highly-realistic artificial Christmas trees and holiday décor. To
celebrate its 10th anniversary, Balsam Hill is partnering with
Macy’s (NYSE:M) to debut “Deck The Halls,” a wondrous float
bringing the magic of Christmas to life in the 90th Anniversary
Macy’s Thanksgiving Day Parade®. For more than 3.5 million
spectators and more than 50 million viewers nationwide, the Macy’s
Parade signifies the beginning of the holiday season and Balsam
Hill is pleased to be part of such a long-standing tradition. As
part of the 10-year celebration, Balsam Hill is giving away a trip
for four to New York City to attend the Parade and witness the
float make its debut.
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Balsam Hill is ready to Deck the Halls
this November as it debuts a new float in the 90th Anniversary
Macy’s Thanksgiving Day Parade (Graphic: Business Wire)
“Since our inception, it was our intention to be a long-standing
holiday tradition that families around the world welcome into their
home. After a decade, we can now realize that dream and join the
float family of one of our world’s most beloved holiday traditions
that millions welcome into their home, as they tune in to watch the
Macy’s Thanksgiving Day Parade,” said Thomas Harman, CEO of Balsam
Brands.
“What people are going to see coming down the parade route on
Thanksgiving is an exceptional float. It is perfect for the Macy’s
Thanksgiving Day Parade,” said Amy Kule, executive producer of
Macy’s Thanksgiving Day Parade. She added, “Balsam Hill, to me, is
about family celebration – and this is a family celebration ...
Balsam Hill tells that story.”
Standing more than 30 feet tall, Balsam Hill’s “Deck The Halls”
will embody all that is Christmas – from toys and decorated trees
to entertainment and joy. Modeled after the traditional wooden
pyramid, each of the three levels are hand-carved and hand-painted
by the Macy’s Parade Studio to encapsulate different aspects of the
holiday season enjoyed around the world. “Knowing who Balsam Hill
was, for us, we immediately zeroed in on authenticity. We wanted
things to have that kind of detail and overall beauty,” said John
Piper, vice president of Macy’s Parade Studio. He added, “This one
was just a real work of joy and love for us.”
At the base of the float, multiple Balsam Hill trees will be
adorned with stunning decorations in different styles to showcase a
host of family traditions. Whimsical, larger-than-life ornaments,
toys and a snowman help capture the magic and joy of Christmas. The
centerpiece of the float is a stunning carousel that will spin as
it is ridden by children dressed in snowy winter
wonderland-inspired costumes. To complete the scene, a special
performer will delight audiences as the float makes its way down
the Parade route and into millions of homes this Thanksgiving. To
enter to win a trip to New York City to attend the 90th Anniversary
Macy's Thanksgiving Day Parade, and for rules and regulations,
please visit BalsamHill.com.
The 90th Anniversary Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon
in all time zones.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more
than 3.5 million spectators that line up along the streets of New
York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For
90 years, the Macy’s Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route in New
York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance
groups spreading holiday cheer. The Parade also features America’s
best marching bands, fabulous floats and Macy’s signature giant
helium character balloons. For more information on the Macy’s
Parade, please visit http://www.macys.com/parade or call the Parade
hotline at (212) 494-4495.
About Balsam Hill:
Founded ten years ago in Redwood City, Calif., Balsam Hill is
committed to creating the best Christmas trees on the market.
Founder Thomas Harman was inspired to start Balsam Hill by a family
member who was allergic to live trees but wanted to create a
festive atmosphere in his home during the holidays. When Thomas'
search for a lifelike artificial Christmas tree came up
empty-handed, our mission was born to develop the most realistic
and luxurious artificial trees. To accomplish this mission, our
designers carefully craft trees to mimic nature using site visits
and cuttings from live trees as a guide. Balsam Hill holds several
patented and trademarked technology that brings the holidays to
life including ultra-realistic True Needle™ branches, unique
Color+Clear™ or Candlelight™ LED lights, and innovative Flip Tree™
technology. For more information visit the company's website
at http://www.balsamhill.com/.
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version on businesswire.com: http://www.businesswire.com/news/home/20161003006106/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450orlando.veras@macys.comorMacy’s Media
RelationsChristine Olver,
646-429-5713christine.olver@macys.comorBalsam HillJennifer
Faulkner, 415-420-1001media@balsamhill.com
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