The 40th Anniversary Macy’s 4th of July Fireworks®
June 16 2016 - 4:00PM
Business Wire
The Nation’s Largest Display of Independence
Day Firepower Returns to Celebrate America’s Birthday Live from New
York City
Macy’s Fireworks will ignite the skyline in
Macy’s largest display in more than a decade covering two locations
on the East River
On Monday, July 4, the nation’s largest patriotic pyrotechnic
display will ring, thunder and boom over New York City as the 40th
Anniversary Macy’s 4th of July Fireworks® come to life. Set over
the East River, Macy’s (NYSE:M) annual Independence Day celebration
will dazzle millions of spectators with an unparalleled display of
color, shapes, light and sound. Beginning at approximately 9:25
p.m., the celebration will illuminate the shores of Manhattan,
Queens and Brooklyn with more than 56,000 effects in Macy’s largest
pyrotechnic display in more than a decade.
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Since 1976, when Macy’s celebrated the nation’s bicentennial
with a grand pyrotechnic display at the Statue of Liberty, Macy’s
Fireworks have grown to become the nation’s largest Independence
Day celebration, annually attracting more than 3 million spectators
and tens of millions of viewers nationwide who marvel at the
synchronized explosions and soaring musical tributes.
“As the nation’s premiere Independence Day pyrotechnic display,
the 40th anniversary of Macy’s 4th of July Fireworks promises to
celebrate America’s 240th birthday in grand style,” said Amy Kule,
executive producer of Macy’s 4th of July Fireworks. “Bringing
friends, family and loved ones together under a blanket of stars,
Macy's Fireworks, always the nation’s largest display, grows even
larger, pulling together a grand spectacle with more than 56,000
effects ignited from five firing locations on the water, making
this year the biggest Macy’s Fireworks show since our once-in-a
lifetime millennial display in 2000.” She added, “From three
boroughs along the East River in New York City and in homes across
the nation, millions of spectators and television viewers will be
dazzled by the incredible high-flying effects, colors and shapes
igniting the night – all choreographed to a soaring and patriotic
score performed by the United States Air Force Band and the
incomparable voice of Jennifer Holliday.”
America’s most breathtaking 4th of July party will take place
from two locations on the East River in midtown and within the
Seaport District. The midtown portion of the show will be fired
from four barges positioned between 23rd and 37th Streets in and
from one double-barge positioned below the Brooklyn Bridge.
The 40th edition of the celebration will showcase a 25-minute
incredibly synchronized display featuring new shells and effects.
From multi-colored transformation ghost shells which ignite in one
color, disappear and reappear in another position in the sky having
changed hues to blue jellyfish; the ever-popular happy faces with
blinking eyes; and a mesmerizing list of effects in 22 different
colors including gamboge, lavender and magenta; the show will be a
feast for the senses. The 2016 celebration will also feature the
New York debut of pyro-writing, an explosive version of skywriting
created using fireworks which will spell out U.S.A. in the night
sky.
The score, to which the show is choreographed, will feature
performances from The United States Air Force Band, who has lent
its vocal and instrumental talents to create an inspiring
all-American musical tribute. Featuring patriotic classics like
“This Land is Your Land,” “God Bless America” and “Stars and
Stripes Forever,” the show will ignite patriotism in the hearts of
millions. With the United States Air Force Band’s Singing Sergeants
lending vocal harmonies, Grammy and Tony-Award winner, Jennifer
Holliday, will also perform an exhilarating rendition of the
“America the Beautiful,” during a climactic moment in the show.
In addition to the pyro in the sky, this year Macy’s is putting
light into the hands of revelers everywhere via a partnership with
the Makelight app. A new mobile special effects platform, Makelight
has specially designed a program to incorporate audiences into the
display. On July 4, spectators will marvel as their phones synch
with the awe-inspiring display mirroring the colors seen in the
show as they ignite the night. Spectators in New York City and at
home can participate by downloading the Makelight app, available
free on Google Play and iTunes.
Macy’s 4th of July Fireworks are made possible in part by
signature partners Cracker Jack®, Ghostbusters, The Howard Hughes
Corporation, Kool-Aid® and PLANTERS, and are presented in
partnership with the City of New York.
Revelers enjoying the show are encouraged to experience the full
explosive display by tuning in to radio station 1010 WINS to hear
the musical score to which the show is choreographed. Spectators
lining the shores of the East River will also enjoy an NYPD
Helicopter flyover and an FDNY Waterboat show prior to the start of
the display. Macy’s 4th of July Fireworks can be seen from any
unobstructed view of the sky above the East River where the barges
are located. Public viewing locations and dedicated entry points
will be set up along various streets on F.D.R. Drive and in the
Seaport District, as well as various points in Manhattan, Brooklyn
and Queens. Check macys.com/fireworks for the most up-to-date
information including exact points of entry, viewing locations for
persons with disabilities and for marine viewing details.
Independence Day spectators from coast-to-coast can catch all
the action in the sky by tuning to NBC’s two-hour live national
broadcast of “Macy’s 4th of July Fireworks Spectacular” beginning
at 8 p.m. ET/7 p.m. CT, with an encore presentation at 10 p.m.
(check local listings). In addition to the pyrotechnic splendor,
the 4th of July’s most popular entertainment special will be hosted
by “TODAY” show co-hosts Willie Geist and Tamron Hall, and will
feature performances from Kenny Chesney, 5 Seconds of Summer, the
Radio City Rockettes®, Meghan Trainor, and more.
For more information on the 40th Anniversary Macy’s 4th of July
Fireworks, please visit www.macys.com/fireworks or call the Macy’s
Fireworks Hotline at (212) 494-4495.
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version on businesswire.com: http://www.businesswire.com/news/home/20160616006448/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450Orlando.Veras@macys.comorChristine Olver,
646-429-5713Christine.Olver@macys.comorHolly Thomas,
646-429-5250Holly.Thomas@macys.com
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