macys.com Today Launches Exclusive Alliance with nineteenthamendment.com That Will Give Its Customers the Opportunity to Disc...
August 31 2015 - 11:00AM
Business Wire
Macy’s (NYSE:M) today announced the launch of a collaboration
with online fashion tech start-up company Nineteenth Amendment on
macys.com. The exclusive partnership will expose Nineteenth
Amendment’s stable of up-and-coming designers to Macy’s Millennial
shoppers who will have the opportunity to purchase garments made on
demand in the USA from more than 300 designers worldwide. This
alliance is the result of Macy’s mentoring of the fashion tech
start-up as part of the inaugural New York Fashion Tech Lab in
2014.
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Nineteenth Amendment curates a collection of vetted designers
from around the globe and presents their collections in 19-day
pre-sales on nineteenthamendment.com. Once the collections are
sold, they are put into production. This unique business model
allows designers to directly sell their pieces to individual
shoppers, who will receive a custom-made garment, produced in a
limited quantity and made in the USA, leaving no excess
inventory.
“What Nineteenth Amendment provides to independent designers is
a risk-free way to come to market,” said Terry Lundgren, Macy’s,
Inc. chairman and chief executive officer. “This innovative concept
gives customers a made-to-order product and a great shopping
experience, while in turn helping new fashion talent find and build
an audience, piece by piece. We’re excited to give macys.com
customers the opportunity to connect with the design stars of
tomorrow while they shop for unique limited-edition apparel.”
“Our mission at Nineteenth Amendment is to launch the next
massive designer by giving independent talent around the world an
inventory-less business model built for the digital age, while
helping to grow U.S. manufacturing and giving shoppers a voice in
the future of fashion,” said Nineteenth Amendment co-founders
Amanda Curtis and Gemma Sole. “This collaboration is a testament to
Macy’s commitment to pushing fashion forward while giving macys.com
customers the opportunity to discover and support independent
designers from around the world.”
This exclusive relationship with nineteenthamendment.com to
support their designer pre-sales via promotional integration will
give millions of shoppers who visit macys.com every day the
opportunity to browse hard-to-find independent designer
collections. Looking to the future, macys.com will have the ability
to provide its customers with exclusive first look access to
purchase pieces from specially curated designers and
collections.
Macy’s and Nineteenth Amendment began working together as part
of the NY Fashion Tech Lab, a business of fashion accelerator that
is a result of a collaboration between the Partnership Fund for New
York City, Springboard Enterprises and major fashion retailers,
including Macy’s. The focus of the Lab is to target early stage
companies that have developed innovations at the intersection of
fashion, retail and technology. Macy’s and Nineteenth Amendment
were both participants in the first class of the Lab during the
summer of 2014. Macy’s executives chose to mentor the Nineteenth
Amendment team for three months and this collaboration resulted in
a relationship that will broaden the reach of Macy’s online store
into the emerging designer landscape. To learn more about Nineteen
Amendment, please visit macys.com/nineteenthamendment.
As a founding member of the Tech Lab, Macy’s believes that the
resulting collaborations could yield incredible innovations that
have the capability to revolutionize the retail shopping
experience. This alliance launching today continues Macy’s
long-standing commitment to emerging talent, inclusive of the
company’s support of Fashion Incubators in cities across the
country, as well as its business of retail program focused on
women-owned and multicultural businesses - The Workshop at
Macy’s.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 775
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
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version on businesswire.com: http://www.businesswire.com/news/home/20150831005826/en/
Macy’sHolly Thomas, 646-429-5250holly.thomas@macys.comorOrlando
Veras, 646-429-7450orlando.veras@macys.comorAmanda Curtis,
617-777-4161amanda@nineteenthamendment.com
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