A Dino-Mite Return ─ Sinclair Oil Corporation’s Dino is Set for a Return Engagement as a Giant Character Helium Balloon i...
August 18 2015 - 12:00PM
Business Wire
This Thanksgiving will be positively pre-historic as the
legendary Sinclair Oil “Dino” returns to the 89th Macy’s (NYSE:M)
Thanksgiving Day Parade. On Thursday, Nov. 26, Sinclair Oil
Corporation’s magnificent mascot will be transformed into a 77-foot
long balloon giant, ready to take flight in front of more than 3.5
million spectators and a television audience of more than 50
million viewers.
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“The Macy’s Parade has always been rooted in history and
tradition, and what better way to honor that legacy, as we gear up
for our 90th anniversary, than to look back at our history and
re-introduce a classic character and fan favorite to a new
generation,” said Amy Kule, executive producer of Macy’s
Thanksgiving Day Parade. “After almost 40 years, we are very
excited to welcome back Sinclair Oil’s Dino, and can’t wait to see
him take flight once more above the streets of New York City on
Thanksgiving Day.”
“We are delighted that our iconic Sinclair Dinosaur is returning
to New York City and participating in the world-renowned Macy’s
Thanksgiving Day Parade. With our upcoming centennial anniversary,
we feel extremely fortunate to have such a timeless brand symbol
that is loved by so many Americans of all ages,” said Ross
Matthews, chairman and CEO of Sinclair Oil Corporation.
Sinclair Oil’s Dino first appeared as a 70-foot long giant
balloon in the 1963 Macy’s Parade, quickly becoming a fan favorite.
He flew in the annual spectacle until 1976. The original balloon
was so popular that it became an Honorary Member of the Museum of
Natural History in 1975. Since his last appearance, Dino has grown
up a bit, with the newest version set to debut this November,
measuring 77-feet long.
Sinclair’s “Brontosaurus” made his first appearance in Chicago
during the 1933-1934 “Century of Progress” World’s Fair. Following
that success, Dino re-appeared at a popular exhibit in the Texas
Centennial Exposition of 1936. A hit with the public, Dino helped
attract visitors to the dinosaur exhibition, the “Dinoland
Pavilion,” during New York’s World’s Fair in 1939-1940. That
attraction returned and drew more than 50 million visitors during
the 1964-65 New York World’s Fair. Today, the Sinclair Dinosaur is
one of the most recognized brand symbols in American history and
returns to New York City to celebrate the company’s upcoming
100-year anniversary.
The 89th annual Macy’s Thanksgiving Day Parade airs nationwide
on Thursday, Nov. 26 on NBC-TV from 9 a.m. – Noon in all time
zones.
About Sinclair Oil Corporation
Sinclair is a privately-held Wyoming company with executive
offices in Salt Lake City, Utah. Sinclair owns and operates two
refineries in Wyoming along with a network of both crude oil and
finished product pipelines and terminals in the Rocky Mountain and
mid-continent regions. The company markets fuel in 25-states,
supplying high quality fuels to 1,500 branded stations, featuring
DINOCARE, TOP TIER Gasoline. Sinclair Oil and Gas Company manages
the exploration and production portfolios by participating in major
oil and gas development projects in the U.S. Sinclair also owns and
operates the five-diamond Grand America Hotel in Salt Lake City,
the Little America Hotel chain, the Westgate Hotel in San Diego,
the Sun Valley Resort in Idaho, and the Snowbasin Resort in Utah.
For more information please visit www.sinclairoil.com and to follow
the brand on Facebook, Twitter and Instagram.
About The Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more
than 3.5 million spectators that line up along the streets of New
York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For
almost 90 years, the Macy’s Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route in New
York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance
groups spreading holiday cheer. The Parade also features America’s
best marching bands, fabulous floats and Macy’s signature giant
helium character balloons. For more information on the Macy’s
Parade please visit macys.com/parade or call the Parade hotline at
212-494-4495. Macy’s Parade media materials are available at
macysparadepress.com.
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Macy’sOrlando Veras,
646-429-7450Orlando.Veras@macys.comorChristine Olver,
646-429-5713Christine.Olver@macys.comorStephanie Coleman,
801-524-2802scoleman@sinclairoil.com
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