With the back-to-school season approaching, Macy’s is ready to
help students put their best (fashion) foot forward for heading
back to classrooms this fall. Offering the best designers and
brands at affordable prices, Macy’s is the destination for parents,
kids and college students to score great finds across apparel,
shoes and accessories.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150715005783/en/
Shop Macy’s and macys.com for the best
brands and on-trend looks to start the school year off right;
mStyleLab Jogger Pants; Sale $29.99, Regular $40-$50 (Photo:
Business Wire)
“Back-to-school is the perfect time of year to refresh your
wardrobe and infuse the season’s colors and trends,” said Stephanie
Muehlhausen, Macy’s vice president and fashion director. “From
elementary school to college, everyone will find the very best
brands to start the school year off right and achieve on-trend
looks for the fall – whether it’s dressing in boho chic, activewear
or updated denim styles.”
Back-to-School Fashion
Trends
For junior girls, this season brings a return to bohemian
styling with '70s global references. Picture a vibrant clash of
cultures with ethnic, folkloric, mosaic and dip-dye prints. These
themes can be seen as peasant tops and dresses that take the halls
in off-the-shoulder silhouettes, all with the return of the
flare-leg. Students can embrace their inner flower child with
fringe, embroidery and craft details. Additionally, ponchos and
capes in blanket patterns add warmth and serve as
must-have layering pieces when temperatures drop.
Nothing says back-to-school like great denim. The red-hot
denim-on-denim trend is interpreted with chambray shirts and denim
shells paired with baby-bell jeans or a denim skirt. The denim
trend receives a fun update with styles featuring ripped and
repaired patchwork details. The classic shirt reinvents itself in
new plaids, patterns and graphics. The traditional plaid
fitted shirt will also get a refresh as it evolves into a slightly
more oversized fit with more attention to detail. Junior girls
will also adopt a modern eclecticism by mixing plaids with
graphics, washed vintage treatments, and mixed media pieces. The
chambray shirt and white oxford blouse will both be
key staples in her closet.
For the casual, minimalist girl, “athleisure” continues to
be an important trend. Jogger pants, graphic tees, and loose, knit
dresses paired with white sneakers and dainty jewelry make a
cool statement for fall. Graphic tees have a comeback in
bohemian-inspired celestial and astrology prints, attitude-filled
statement tees, and tees featuring their favorite movie characters
and scenes.
For young girls, the same trends apply, but are scaled down –
peasant tops, printed leggings, stretch denim, statement tees, and
fit-and-flare dresses all play a big role in wardrobes this fall
for the little fashionista.
In young men’s, the graphic tee trend continues, especially in
different variations of black and white. Pair a favorite tee with
ripped and repaired jeans, joggers, and track jackets. Young boys
will also follow this sporty trend, wearing their favorite pair of
joggers with hoodies and graphic tees for a hip, casual look.
Add to these looks with sneakers or high tops to achieve a
contemporary, active style. Modern backpacks in leather are the
finishing touch for the perfect back-to-school look for boys,
girls, and teens this fall.
Back-to-School Deals
Customers can always expect the best when shopping for
back-to-school at Macy’s, including top brands such as Celebrity
Pink, Epic Threads, Jessica Simpson, Levi’s, Material Girl and
XOXO, as well as Ideology and Nike in activewear. From now through
mid-September, visit your local Macy’s store and macys.com for
savings including:
Kids:
- Uniforms $19.99 and under
- Girls dresses $19.99 and under
- Girls jeans and leggings $29.99 and
under
- Girls shorts and skirts $19.99 and
under
- Girls tops and tees $14.99 and
under
- Boys jeans $29.99 and under
- Boys shorts $19.99 and under
- Boys tees $12.99 and under
- Boys active $19.99 and under
Young Men’s:
- Jeans $29.99 and under
- Joggers $29.99 and under
- Graphic tees and tanks $19.99 and
under
- Shorts $29.99 and under
- Fashion sneakers and slip-ons $59.99
and under
Juniors:
- Dresses $39.99 and under
- Tees $14.99 and under
- Denim $29.99 and under
- Shorts $14.99 and under
- Skirts $19.99 and under
- Leggings $16.99 and under
- Sweaters $29.99 and under
In-Store Celebrations
Nationwide
Macy’s will be celebrating the season with events in select
stores in August and September, including special appearances for
kids by teen sensation and singer-songwriter, Daniel Skye. Also,
don’t miss Macy’s back-to-school shopping parties with celebrity
vlogger, Lindsey Hughes, who will share her favorite styles and
trends for juniors. Visit macys.com for all local event
information.
Visit macys.com/bts for more information on back-to-school
fashions and special promotions.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 775 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
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version on businesswire.com: http://www.businesswire.com/news/home/20150715005783/en/
Macy’s Media RelationsBilly Dumé,
646-429-7449billy.dume@macys.comorTracy Davis,
646-429-7470tracy.davis@macys.com
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