FUZE Iced Tea and Mr. T Team Up for a Flavor-charged Summer
June 23 2015 - 10:35AM
Business Wire
Brand’s latest digital ad features pop culture
icon in his boldest role
This summer, FUZE is putting an end to the “jibber jabber” and
launching a campaign designed to introduce people to its line of
bold, flavor-charged iced teas. The brand has enlisted celebrated
actor and one-time professional wrestler and
bodyguard-to-the-stars, Mr. T, to be the new face of FUZE.
This Smart News Release features multimedia.
View the full release here:
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The cornerstone of the campaign is an all-new 30-second spot,
“Butterflyz,” starring the venerable pop culture icon in perhaps
his most unique role to-date. The ad, which will debut in an
extensive digital buy beginning today, also will live on
FuzeBev.com.
The spot features a “butterfly” played by the larger-than-life
Mr. T, floating above a park bench. With his trademark gold chains
and penchant for rhymes, he talks to a woman sipping a bottle of
FUZE Iced Tea and reinforces the drink’s bold taste as dozens of
look-alike Mr. T butterflies gather around her. The spot concludes
with a winged Mr. T bench-pressing a daisy in a humorous nod to his
legendary tough persona.
The digital spot, along with a 15-second version, will appear
between June and October on media properties such as YouTube, Xbox,
MediaBrix and Spotify. In addition to the ad, the fully-integrated
campaign includes a variety of social content, out-of-home ads,
experiential sampling stops and retail activations throughout the
summer.
In social media, fans who tag their photos with #fuzify and
#flavorchargedtea will have a little “flavor” added using colorful
visual special effects. A Mr. T-themed van will visit select
markets and offer fans samples of a variety of FUZE Iced Tea
flavors. They also will have a chance to win prizes like Mr. T FUZE
T-shirts, temporary tattoos and, of course, FUZE branded “gold”
chains.
“This is the first major, integrated campaign supporting the
FUZE Iced Tea brand, and we know current and future fans are going
to love what Mr. T brings to the table,” said Geoff Henry, Group
Director, Tea, Coca-Cola North America. “What better way to
communicate that FUZE is a bold, flavor-charged iced tea than to
partner with the one and only, Mr. T?”
“You can’t have tea without Mr. T, fool,” said Mr. T, star of
The A-Team and Rocky III. “FUZE Iced Tea is just like the butterfly
I play in the commercial. Just when you think you know what to
expect, boom! Something bold, unique and exciting happens! I pity
the fool who doesn’t try it this summer!”
Fans can visit FuzeBev.com throughout the summer to enjoy and
interact with fun and original content starring Mr. T,
including:
- Place you or your friend in a digital
headlock or toast with Mr. T and take your very own “Self-T”
against a variety of flavor-charged backgrounds
- Send your friend a “bold” phone call
from Mr. T, in which he expresses what he most admires about the
person in a fun and light-hearted manner
- Watch weekly videos called “It’s
T-Time,” which feature Mr. T providing tips on everything from
throwing a flavor-charged tea party to looking “butterfly” and
offering general life advice
- Download digital alarm-tone and
text-tones such as “Don’t press snooze, grab a FUZE” and “Your
phone’s ringing, fool!”
“Our new digital creative, combined with a season filled with
marketing activations is designed to communicate – and celebrate –
the great taste of bold, flavor-charged FUZE Iced Tea in a
light-hearted and highly engaging way. We think people will respond
enthusiastically to the campaign and look forward to reaching even
greater heights throughout the summer,” said Henry.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest
beverage company, refreshing consumers with more than 500 sparkling
and still brands. Led by Coca-Cola®, one of the world's most
valuable and recognizable brands, our Company's portfolio features
20 billion-dollar brands including Diet
Coke®, Fanta®, Sprite®, Coca-Cola Zero™,
vitaminwater®, Powerade®, Minute Maid®, Simply™,
Georgia® Dasani, FUZE TEA and Del Valle®. Globally, we are the
No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy
our beverages at a rate of 1.9 billion servings a day.
With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the
economic development of the communities where we operate. Together
with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey
at www.coca-colacompany.com, follow us on Twitter
at twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled,
at www.coca-colablog.com or find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20150623006070/en/
The Coca-Cola CompanyBen Sheidler,
404-877-8314bsheidler@coca-cola.com
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