JCPENNEY SUPPORTS NATIONAL BREAST CANCER AWARENESS MONTH
September 22 2016 - 9:30AM
PLANO, TEXAS --
(Sept. 22, 2016) - In recognition of
National Breast Cancer Awareness Month, JCPenney will be making a
$100,000 contribution to the American Cancer Society®, the nation's
largest, nonprofit investor in cancer research, to support the
organization's breast cancer research and awareness programs.
JCPenney will also be encouraging customers and associates to join
its support in helping to save lives from breast cancer. Along with
offering an array of special breast cancer awareness apparel and
accessories from its Xersion®, Made for Life(TM) and Ambrielle®
brands, JCPenney will host a variety of salon initiatives to
benefit the American Cancer Society®.
"We are committed to helping save
lives from breast cancer and could not be more proud to support the
American Cancer Society this October. With more than 3.1 million
women in the U.S. with a history of breast cancer1 and
approximately 246,000 new cases estimated to be diagnosed in
20162, it is a
disease that touches the lives of many," said Mary Beth West, chief
customer and marketing officer for JCPenney. "Thanks in part to the
efforts of the American Cancer Society and dramatic improvements in
cancer research, treatment and early detection, millions of women
are surviving breast cancer today."
Beginning today, JCPenney
customers can easily locate breast cancer awareness apparel and
accessories in special "Give Hope. Save Lives" zones throughout the
store, featuring merchandise from activewear brands, Xersion and
Made for Life, as well as Ambrielle intimate apparel. Awareness
product includes graphic tees for men and women, yoga pants,
hoodies, bras, fashion jewelry and more. These items will be also
be available for purchase on jcp.com.
Additionally, jcp salons and The
Salon by InStyle locations inside JCPenney will contribute $2, up
to a total of $50,000, for every haircut service from Oct. 8-9 to
the American Cancer Society. Salon stylists will also visit
American Cancer Society Hope Lodge® communities across the country
to pamper patients undergoing treatment for cancer away from home.
The organization's Hope Lodge facilities offer cancer patients and
their caregivers a free home away from home when they are receiving
their medical treatment in another city, offering them a nurturing
community where they can share stories and offer each other
emotional support.
Furthermore, JCPenney will host a
private event for 12 breast cancer survivors at its Glendale,
Calif. store, with jcp salon and Sephora inside JCPenney associates
treating them to mini makeovers. Participants are part of the Look
Good Feel Better® program, a collaboration of the American Cancer
Society, the Personal Care Products Council Foundation and the
Professional Beauty Association, that teaches beauty techniques to
people with cancer to help them manage the appearance-related side
effects of cancer treatment.
"The American Cancer Society is
grateful for the support of corporate partners such as JCPenney,
who have developed distinctive programs and products to encourage
their customers and communities to become involved in raising
awareness and funds to end breast cancer," said Sharon Byers, chief
development officer for the American Cancer Society. "We're excited
to collaborate during October to increase breast cancer awareness
and help end the pain and suffering caused by this disease. Thanks
in part to the progress we're making against breast cancer, death
rates from the disease dropped 36 percent between 1989 and
20122, which means
249,000 fewer breast cancer deaths. "
Additionally, JCPenney will be
supporting the American Cancer Society Making Strides Against
Breast Cancer® walk in Atlanta on Oct. 29 as a flagship sponsor.
Last year, over 170 local JCPenney associates participated in the
walk. Making Strides Against Breast Cancer walks offer a powerful
and inspiring opportunity to honor breast cancer survivors and
raise awareness on how to reduce the risk of getting breast cancer.
Additionally, funds raised through the nearly 300 walks nationwide
help the American Cancer Society seek to ensure no one faces breast
cancer alone by funding innovative breast cancer research;
promoting education and risk reduction; and providing comprehensive
patient support to those who need it most. JCPenney associates
across the country will be invited to participate in their local
Making Strides Against Breast Cancer walk to support the American
Cancer Society.
According to the American Cancer
Society, since 1993, more than 12 million walkers in the U.S. have
helped raise more than $750 million to help save lives from breast
cancer through Making Strides Against Breast Cancer events.
JCPenney, together with its customers, has contributed over $7.6
million for breast cancer awareness since 2012, benefitting
organizations such as Breast Cancer Research Foundation, National
Breast Cancer Foundation and Susan G. Komen.
1American
Cancer Society. Breast Cancer Facts & Figures
2015-2016. Atlanta: American Cancer Society; 2015
2American
Cancer Society. Cancer Facts & Figures
2016. Atlanta: American Cancer Society; 2016
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
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Source: J. C. Penney Company, Inc. via Globenewswire
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