SANTA MONICA, Calif. and
LONDON, Sept. 29, 2015 /PRNewswire/ -- Continuing to
expand the worlds of its brands and franchises in exciting new
directions, Lionsgate (NYSE: LGF), a premier next generation global
content leader, has partnered with International Game Technology
PLC ("IGT") (NYSE: IGT) to create Orange Is the New Black
Slots, the two companies announced today.
Inspired by Jenji Kohan's critically-acclaimed hit comedy-drama
series, Orange Is the New Black Slots launched today on IGT's
social gaming mobile and desktop website, DoubleDown Casino, the
same day that IGT unveiled two casino versions of the game at the
2015 Global Gaming Expo (G2E) in Las
Vegas.
This marks the first time that IGT has launched a marquee
licensed brand on the Company's DoubleDown Casino
app concurrently with the debut of a land-based casino version
of the game.
"Lionsgate has created some of the greatest entertainment brands
in the world," said IGT Senior Vice President and DoubleDown Casino
General Manager Joe
Sigrist. "Our companies share a passion for delivering
premium content across multiple platforms, and our collaboration
inspired tremendous creativity and authenticity in the Orange is
the New Black Slots. Each of the games captures the
essence of this blockbuster series in unique ways that fans will
appreciate, and the launch of the DoubleDown Casino social version
is designed to reach the massive fan base that watches the show on
desktop and mobile devices."
"We're thrilled to team with IGT to expand the world of
Orange is the New Black in exciting new directions,
combining a great partner with an incredible multiplatform
property," said Lionsgate President of Interactive Ventures &
Games Peter Levin. "By
extending Orange is the New Black into IGT slots for
casinos, desktop and mobile, we're providing millions of existing
fans with fun, interactive new ways to enjoy the show while
introducing its unique mix of drama, excitement and humor to a
whole new audience."
Created by iconic showrunner Jenji Kohan and based on the true
story of Piper Kerman, Orange Is
the New Black follows the adventures of a prison inmate as she
navigates the tricky and sometimes comical culture that is life
behind bars. Lead actress Taylor
Schilling's character, Piper, is featured prominently in the
games.
Inspired by one of the most-watched series on Netflix, IGT's
social casino game will appeal to fans of the show with original
imagery and catchy music. Set on a five-reel, 30-payline
configuration, the game transports players to a thrilling free spin
feature that offers up to 15 free spins and the opportunity to
receive a 2X to 10X multiplier.
The IGT Orange Is the New Black Video Slots for casinos will
offer two captivating game themes on the Company's Center Stage
Duo™ cabinet. Each game can award one of three multi-level
progressive awards displayed on the impressive 55" top
screen. The Orange game features completely new math in a 4X5
reel configuration and the Black game displays a 3X5 reel in a 30
payline game. Players can experience clips, music, characters
and sound bites from the award-winning series.
The two game themes' bonus features will entice fans of the show
with four character-driven bonus rounds, including Crazy Eyes' Wild
Feature, Alex's More Symbols Feature, Mendoza's Double Game
Feature, and Piper's ALL FEATURES! showcase bonus, which combines
all characters' bonus rounds together for big player rewards.
Visit IGT's DoubleDown Casino today to play Orange Is the New
Black at apps.facebook.com/doubledowncasino or on any mobile device
via the free iOS and Android app. For more information, visit IGT,
go to Facebook at facebook.com/IGT, follow us on Twitter,
twitter.com/IGTnews or watch IGT videos on YouTube,
youtube.com/user/igt.
For more information about Lionsgate visit
www.lionsgate.com.
About IGT
IGT (NYSE:IGT) is the global leader in
gaming. We enable players to experience their favorite games across
all channels and regulated segments, from Gaming Machines and
Lotteries to Interactive and Social Gaming. Leveraging a wealth of
prime content, substantial investment in innovation, in-depth
customer intelligence, operational expertise and leading-edge
technology, our gaming solutions anticipate the demands of
consumers wherever they decide to play. We have a well-established
local presence and relationships with governments and regulators in
more than 100 countries around the world, and create value by
adhering to the highest standards of service, integrity, and
responsibility. IGT has approximately 13,000 employees. For more
information, please visit www.igt.com.
About Lionsgate
Lionsgate is a premier next generation
global content leader with a strong and diversified presence in
motion picture production and distribution, television programming
and syndication, home entertainment, digital distribution, new
channel platforms, video games and international distribution and
sales. Lionsgate currently has more than 30 television shows on
over 20 different networks spanning its primetime production,
distribution and syndication businesses, including the
critically-acclaimed hit series Orange is the New Black, the
multiple Emmy Award-winning drama Mad Men, the hit broadcast
network series Nashville, the syndication success The
Wendy Williams Show, the acclaimed drama Manhattan and
the breakout series The Royals.
Its feature film business has been fueled by such successes as
the blockbuster first three installments of The Hunger
Games franchise, the first two installments of
the Divergent franchise, The Age of Adaline,
CBS/Lionsgate's The DUFF, John Wick, Now You See Me,
Roadside Attractions' Love &
Mercy and Mr. Holmes, Lionsgate/Codeblack
Films' Addicted and Pantelion Films' Instructions Not
Included, the highest-grossing Spanish-language film ever released
in the U.S.
Lionsgate's home entertainment business is an industry leader in
box office-to-DVD and box office-to-VOD revenue conversion rates.
Lionsgate handles a prestigious and prolific library of
approximately 16,000 motion picture and television titles that is
an important source of recurring revenue and serves as the
foundation for the growth of the Company's core businesses. The
Lionsgate and Summit brands remain synonymous with original,
daring, quality entertainment in markets around the
world. www.lionsgate.com
Contact:
Ortal Dahan,
IGT Corporate Communications, +1 (702) 669-7662
Peter D. Wilkes, Lionsgate, +1 (310)
255-3726
TM & © 2015 Lions Gate Entertainment
Corp. All Rights Reserved.
© 2015 IGT. All rights reserved. All other trademarks
used herein are the property of their respective owners.
Logo - http://photos.prnewswire.com/prnh/20150406/196736LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/igt-and-lionsgate-unveil-orange-is-the-new-black-slots-at-g2e-300150444.html
SOURCE IGT