By Laurie Burkitt 

BEIJING-U.S. businesses are pushing Chinese authorities to improve legal transparency, market access and intellectual-property rights across industries from technology to pharmaceuticals after foreign companies faced a spate of new regulatory hurdles in the country recently.

The American Chamber of Commerce in China is urging Chinese leaders to improve working conditions for information and communications technology, ensuring rule of law and creating transparency in "cross-border flows of digital data and technology," the industry group said in its annual white paper Tuesday. Lawmakers should consult the technology industry before developing new policies and regulations, said the group, which represents 1,000 member businesses in China.

To boost conditions for health-care and pharmaceutical businesses, the American Chamber is pushing officials to issue unified standards, create consistent enforcement in the industry and to establish comprehensive intellectual-property protection.

Other sectors, such as agriculture, automotive, media and entertainment face market barriers and unfair restrictions, the industry group said. The financial-services sector faces investment caps and the cosmetic and health-care industries face arbitrary inspections with unjustified fines, the group said.

Many of the chamber's suggestions for policy makers are long-standing positions. The latest pleas to improve standards and legal transparency come as regulatory challenges have picked up. U.S., European and Japanese businesses have been fighting new bank-technology rules that would require them to turn over proprietary-software source codes and encryption keys and submit to intense testing. Chinese leaders suspended plans to implement the rules, but the chamber cautioned that suspension doesn't mean companies are in the clear.

"These were suspended but that doesn't mean it's over yet," said James Zimmerman, AmCham China Chairman.

"It's not something that we feel is completely resolved," Mr. Zimmerman said.

The group is concerned about transparency in the negotiation of the banking rules, stating that the dispute wouldn't have escalated to the levels that it did--sparking fear in tech groups and involving top national regulators--had the policy-making process been more opaque.

Mr. Zimmerman said the group is also advocating for clearer investigation procedures. Last year, more than 30 foreign companies, including chip maker Qualcomm Inc., came under scrutiny from China's antitrust regulators. Qualcomm said it would pay a $975 million antitrust fine. International business lobbies complained about the Chinese investigations, stating that they lacked transparency. Regulators have said that their practices were in accordance with Chinese law and that they don't unfairly scrutinize foreign companies.

In its annual survey of around 500 member companies published in February, the American Chamber said 83% of businesses reported negative effects from Internet censorship. Internet slowness and reduced access to information as a result of censorship were among the complaints, the chamber said in its report.

In the pharmaceutical sector, the chamber's white paper zeroed in on greater market access for medical devices and smoother registration approvals. Some companies, such as Eili Lily & Co. and Johnson & Johnson, have complained of slow regulatory approval.

Antitrust lawyers say pharmaceutical companies are pushing for more evenly enforced standards for foreign and domestic companies. Drug companies have been under a microscope for years in China, with authorities announcing in 2013 plans to investigate French drug maker Sanofi SA and regulators visiting a Novo Nordisk A/S production facility. Sanofi has declined to comment on investigations and Novo Nordisk said at the time that it wasn't accused of wrongdoing.

Last year, China fined GlaxoSmithKline nearly $500 million for bribery and corruption in China. A Glaxo spokesman said last year that five of the company's managers, including its former top China executive, were convicted of bribery-related charges and received suspended prison sentences. Glaxo said the activities of the managers were "wholly contrary to the values and standards" expected of Glaxo employees.

European trade groups are also urging for better working conditions for their companies in China. The European Union Chamber of Commerce in China has pushed China to improve transparency in its antimonopoly regulation and investigations. Earlier this month, the group pressed the city of Beijing on issues from the streamlining of taxes to the cleaning up of air pollution.

Write to Laurie Burkitt at laurie.burkitt@wsj.com

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