MINNEAPOLIS, Nov. 17, 2015 /PRNewswire/ -- Florida residents previewed Honey Nut
Cheerios' one-of-a-kind living billboard, just outside of
Orlando, to celebrate the classic
cereal's key ingredient –real honey. Much more than just a
billboard installation, the three-story free-standing structure was
home to more than 100,000 honeybees. The honey produced from the
working hives was used to spell out "Made with Real Honey" on the
exterior of the installation. The local Florida honey was used to produce a limited
number of exclusive boxes of Honey Nut Cheerios.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
Constructed in the farm fields at Diamond P Farm and Ranch, the
honey-bees used in the creation of the billboard were supplied in
partnership with Brent Dickson and
his family, who are local Orlando
bee-keepers. True to standards, most of the beekeepers who make the
honey for Honey Nut Cheerios run family businesses and depend on
their bees to make a living.
"Honey is more than just an ingredient – it's the flavor at the
heart of Honey Nut Cheerios. And that's why we thought there was no
better way to explain just how real the honey is that goes into
Honey Nut Cheerios than by physically showing it," said
Jared Pippin, senior associate
marketing manager at General Mills. "We wanted to honor the
honeybees and show our support for the dedicated beekeepers who
love honey just as much as we do."
Honey Nut Cheerios, the number one cereal in the U.S., also
partnered with local Orlando
executive chef, Joseph Burnett of
The Osprey Tavern, to create customized recipes featuring real
honey for a special event that celebrated the iconic cereal and the
real honey found in every box. He shared his expertise of
incorporating local and sustainable ingredients to create classical
home-style dishes enjoyed by attendees as they explored the honey
installation.
A family favorite for over 35 years, Honey Nut Cheerios is made
with real, delicious honey, whole grain oats and includes no high
fructose corn syrup while providing 12 essential vitamins and
minerals. As part of the "real ingredients" campaign, the living
billboard installation is just one way to show our loyal fans the
tasty flavors of Cheerios (Honey Nut, Apple Cinnamon, and
Chocolate) are all made with real ingredients—real honey, real
apple and cinnamon and real cocoa.
Honey Nut Cheerios can be found at grocery stores nationwide, in
the cereal aisle. Visit http://www.cheerios.com/ for more
information or follow the conversation at
https://twitter.com/cheerios.
About General Mills
General Mills is one of the
world's leading food companies, operating in more than 100
countries around the world. Its brands include Cheerios, Fiber One,
Haagen-Dazs, Nature Valley, Yoplait, Betty
Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minn., USA, General
Mills had fiscal 2015 worldwide sales of US $18.8 billion.
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SOURCE General Mills