MINNEAPOLIS, Oct. 20, 2015 /PRNewswire/ -- In celebration
of General Mills' commitment to removing artificial flavors and
colors from artificial sources from all of its cereals, the company
is rolling out a three-week open casting call to find one real
rabbit to be featured as the honorary face of Trix. Pet bunnies
from across the country could be the #RealTrixRabbit and appear on
limited run boxes in the winner's hometown.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
From real rabbits to pets in bunny costumes, kids, parents and
family members are invited to snap pictures or take videos of their
furry friends– and upload them to the www.RealTrixRabbit.com.
Applicants can also scope out the competition and follow the
journey to find the Real Trix Rabbit by following #RealTrixRabbit
on social media from October 19, 2015
to November 8, 2015.
While the iconic Trix Rabbit isn't going anywhere, Trix is
removing artificial flavors and colors from artificial sources.
This means using ingredients like fruit and vegetable juices and
spice extracts such as turmeric and annatto to achieve the fun red,
yellow, orange and purple colors while delivering the same great
taste that adults and children have always enjoyed.
"The search for the honorary Real Trix Rabbit is a
family-friendly opportunity to share our excitement with cereal
fans as we introduce the new Trix recipe this January," said
Lauren Pradhan, senior marketing
manager for General Mills' Cereal division. "We are excited for
families to experience the new Trix recipe as well as the recipes
for other cereals and see for themselves that every spoonful will
still deliver the great taste, quality and fun that General Mills
cereals have always brought to their cereal bowl."
The reformulated recipes of seven General Mills cereals,
including Trix, Reese's Puffs, and Cocoa Puffs, will be available
nationwide at local retailers for the first time in January 2016. This wave of updated cereals
represents a significant milestone. Now, 75 percent of General
Mills cereals no longer contain artificial flavors or colors from
artificial sources. The goal is to complete this change for all of
its cereals by the end of 2017.
For more information about this journey, please visit
www.generalmills.com/cereal.
About General Mills
General Mills is one of the
world's leading food companies, operating in more than 100
countries around the world. Its brands include Cheerios, Fiber One,
Haagen-Dazs, Nature Valley, Yoplait, Betty
Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minn., USA, General
Mills had fiscal 2015 worldwide sales of US $18.8 billion.
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SOURCE General Mills