MINNEAPOLIS, May 4, 2015 /PRNewswire/ -- Yoplait has
announced a 25 percent reduction of sugar in each single serve cup
of its Original line of yogurts, the latest in General Mills'
efforts to provide consumers with category leading better-for-you
products. Following Yoplait's removal of high fructose corn syrup
(HFCS) and its discontinued use of dairy with rBGH/rBST growth
hormone in 2009, the new reduced sugar Original yogurt will provide
fans with the great taste they have come to love and expect from
Yoplait.
For three years, more than 70 General Mills employees worked on
a variety of product improvements for the Yoplait Original line of
yogurt. In order to reduce the sugar, the team included additional
milk and changed the natural flavorings. The changes resulted in a
Yoplait Original that tastes slightly less sweet, but has a taste
the team is confident consumers will love. Yoplait Original still
contains no artificial sweeteners or flavors, and now provides 20
fewer calories and has one additional gram of protein in each six
ounce cup.
"Our consumers are our top priority, and when they voiced
concerns over the amount of sugar in our products we were
determined to find a solution," said Susan
Pitt, marketing manager for Yoplait. "We understand that
making good nutritional choices isn't always easy. With less sugar,
fewer calories and more protein per cup, we have no doubt that our
renovated line of Yoplait Original yogurts will make it easier than
ever for our consumers to feel good about their daily yogurt
choice."
Determined to deliver on their brand promise, with less sugar,
great taste and the smooth and creamy texture consumer's love,
Yoplait is offering a taste guarantee for Yoplait Original with
reduced sugar. Any unsatisfied customer can mail in their Yoplait
Original receipt to receive a refund. Visit
www.yoplait.com for more details. This offer is part of
Yoplait's effort to continuously renovate and innovate products to
meet the needs of its loyal consumers.
To learn more about Yoplait Original with 25 percent less sugar,
please visit www.yoplait.com/lesssugar.
About General Mills
General Mills is one of the
world's leading food companies, operating in more than 100
countries around the world. Its brands include Cheerios, Fiber One,
Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury,
Green Giant, Old El Paso, Wanchai Ferry, Yoki and more.
Headquartered in Minneapolis, Minn., USA, General Mills had
fiscal 2014 worldwide sales of US $17.9 billion.
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SOURCE Yoplait