MINNEAPOLIS, March 20, 2015 /PRNewswire/ -- General
Mills, Big Machine Label Group (BMLG) and Feeding America® today
announced the launch of its fourth annual Outnumber Hunger
campaign, which has helped secure more than 35 million meals to
people facing hunger in America. This spring, superstar entertainer
Reba will be the face of the initiative to help raise awareness of
the 49 million individuals struggling with hunger in America and
will kick off the campaign with a special concert event, "Reba and
Friends Outnumber Hunger," featuring songs from her forthcoming
album LOVE SOMEBODY.
"I was raised to treat others with compassion. Knowing that one
in six Americans struggle with hunger means my fans and
people I see every day need help," said Reba. "The
Outnumber Hunger campaign is such a simple way to help your
neighbors, so how could you not? I'm so proud to lead the
charge with Big Machine Label Group, General Mills and Feeding
America."
Starting in April, Reba and other talented BMLG artists will be
featured on more than 60 million General Mills packages, including
Cheerios, Pillsbury, Yoplait and Nature Valley. Through
Jan. 31, 2016, individuals can help
Feeding America secure five meals for their local food bank, for
each General Mills product code entered at OutnumberHunger.com.
"As a leading food company in the United States, we have a responsibility to do
what we can to support the one in six Americans who may not know
where their next meal is going to come from," said Shawn O'Grady, senior vice president, General
Mills. "We are excited to partner with Reba, Big Machine
Label Group and Feeding America to bring attention to the issue of
hunger in America and provide meals to those who turn to their
local food bank for help."
General Mills is a Feeding America Leadership Partner and has
worked with its network of food banks for more than 30 years. Over
the last ten years, General Mills has donated nearly 230 million
pounds of food to Feeding America.
"Many people do not know that hunger exists in America, but
there are people struggling with hunger in every single county in
our country. Food insecure people do not have regular access to
enough food for a healthy, active life. These families, employees,
veterans and seniors are the people Feeding America serves.
Programs like Outnumber Hunger are shining a light on this issue
and giving us the support we need to serve people in need in
communities across the country," said Bob
Aiken, CEO, Feeding America.
In conjunction with the 2015 program launch,
Reba will headline a special "Reba and Friends Outnumber
Hunger" concert event with music from her new
album LOVE SOMEBODY, due out April 14 on Nash Icon Records and marking
her first new music in five years. Music fans nationwide can
experience the concert—which also includes performances by Tim
McGraw, Rascal Flatts, Florida Georgia
Line, Eli Young Band and
Maddie & Tae—beginning with televised broadcasts on
local Gannett affiliates starting April 17. The concert
will also air April 18 on CMT, as
well as through an exclusive radio broadcast featured on
iHeartMedia Country stations across the nation and via the
iHeartRadio app. Visit OutnumberHunger.com for local
listings.
"The Big Machine Label Group and our artists are honored to
join General Mills and Feeding America for the fourth year of the
Outnumber Hunger campaign," said Scott Borchetta, president
& CEO, BMLG. "We are passionate about fighting hunger across
the U.S. and making a difference in the lives of the 49 million
people who struggle with getting access to enough food."
For more information and to enter codes visit
OutnumberHunger.com.
About General Mills
General Mills is one of the
world's leading food companies, operating in more than 100
countries around the world. Its brands include Cheerios, Fiber One,
Haagen-Dazs, Nature Valley, Yoplait, Betty
Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minn., USA, General
Mills had fiscal 2014 worldwide sales of US $17.9 billion.
About Big Machine Label Group
The Big Machine Label
Group is led by President and CEO Scott
Borchetta and encompasses Big Machine Records, The Valory
Music Co., Republic Nashville, Dot
Records, NASH Icon Records and publishing company Big
Machine Music. BMLG's current artist roster includes superstars
Taylor Swift, Rascal Flatts,
Tim McGraw, Reba, The Band
Perry, Florida Georgia Line, Martina
McBride and Ronnie Dunn;
chart-topping acts Brantley Gilbert,
Justin Moore, Thomas Rhett and Eli
Young Band; legendary group The Mavericks as well as hot
newcomers Maddie & Tae, Cassadee Pope, RaeLynn, The Cadillac
Three, Danielle Bradbery, Laura Bell Bundy, Lauren
Jenkins, A Thousand Horses, Levi Hummon, Drake White and Seth
Alley, in addition to a Country tribute to rockers Motley Crue, soundtracks for ABC's hit drama
"NASHVILLE," and the soundtrack
for Glen Campbell: I'll Be Me. BMLG artists have
received multiple GRAMMY, CMA, ACM, American Music Awards, CMT
Music Awards, Teen Choice Awards, MTV Video Music Awards and
People's Choice Awards accolades as well as Oscar, Brit Award and
JUNO Award nominations. In 2012 BMLG rejuvenated its publishing arm
with Big Machine Music, which has created a joint venture with
Lukasz "Dr. Luke" Gottwald's Prescription Songs, allowing
the two companies to co-publish songwriters and artists whose
unique talents translate across genres. Big Machine was also the
first-ever label to align with terrestrial radio for performance
royalty rights. BMLG continues to have a strong presence in
auto racing as the secondary sponsor of NASCAR's Brickyard 400 at
Indianapolis Motor Speedway, powered by BigMachineRecords.com as
well as the 2014 12 Hours of Sebring winner Marino
Franchitti and back to back Indy 500 wins with Dan Wheldon and Dario
Franchitti in 2011 & 2012, respectively. Current
Big Machine racing drivers also include 2013 Indy 500 winner
Tony Kanaan and 2013 Indy Light
champion Sage
Karam. www.bigmachinelabelgroup.com.
About Feeding America
Feeding America is the
nationwide network of 200 food banks that leads the fight against
hunger in the United States.
Together, we provide food to more than 46 million people through
60,000 food pantries and meal programs in communities across
America. Feeding America also supports programs that improve food
security among the people we serve; educates the public about the
problem of hunger; and advocates for legislation that protects
people from going hungry. Individuals, charities, businesses and
government all have a role in ending hunger. Donate. Volunteer.
Advocate. Educate. Together we can solve hunger. Visit
www.feedingamerica.org, find us on Facebook or follow us on
Twitter.
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SOURCE General Mills