- Ford teams up with visionary puzzle
master Victor Blake to design the world’s first Escape the Room
drive experience, integrating technology from the new Ford Escape
in a creative plot that will have players discovering a whole new
side of New York State, and themselves
- Selling out in less than 24 hours, more
than 1,000 players signed up for immersive group gaming experience,
to be held June 23-26 at Moynihan Station in Midtown Manhattan;
35,000-square-foot venue is more than half the size of a
professional football field
- Ford – aiming to connect with
millennial buyers – leverages the experience economy trend to
transform a typical test drive into something culturally relevant
for the younger consumer
Ford Motor Company and the popular experiential game Escape the
Room are teaming up to create the largest game experience yet – the
first-ever driveable game that will challenge participants to use
the latest technology and features of the 2017 Ford Escape to
figure out clues and solve puzzles in a way that’s never been done
before.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160619005063/en/
This artist rendering hints at what’s in
store for players in Escape NYC: An Escape the Room Driving
Experience. The event – a collaboration between Ford Motor Company
and game creator Victor Blake – takes place at Moynihan Station in
Midtown Manhattan, June 23-26. (Graphic: Business Wire)
Designed in collaboration with New York State’s I LOVE NEW YORK
campaign, creator and visionary puzzle master Victor Blake crafted
a consumer experience like no other. Players will attempt to escape
multiple rooms in one of New York’s most iconic buildings –
Moynihan Station. Escape NYC: An Escape the Room Driving Experience
takes place June 23-26.
“Younger, urban consumers today want to live through experiences
and engage with brands that represent their lifestyle,” said Ginger
Kasanic, Ford experiential marketing manager. “They are voracious
consumers of life – they’re not spectators, they’re
participants.
“Escape the Room NYC can be summed up as the experience economy
trend putting a unique spin on the traditional test drive,” Kasanic
adds.
The event is true to the gaming phenomenon Blake created, which
has become one of the trendiest entertainment experiences with
millennials, except for the fact it will occupy 35,000 square feet
– making Escape NYC 50 times larger than the typical game
experience, according to Blake.
“Ford asked if I’d be up for integrating the new Escape into an
Escape the Room game, and the end result is unlike anything I’ve
created before,” says Blake. “The SUV is packed with tons of
advanced technology, and it was an entertaining exercise to
integrate things like ultrasonic parking sensors into the puzzles
and clues that are iconic to the game.”
At the landmark Moynihan Station, players will find themselves
immersed in the hidden treasures of summertime in New York as they
navigate the quintessential path of going from humble beginnings to
making it big in the film industry. An expansive, five-room play
space prompts participants to find clues that will guide their
journey using various technological tools available in the new Ford
Escape, and their own wits.
Some of the in-vehicle technologies integrated into the
game:
- Digital music and streaming radio from
iHeartRadio via SYNC® AppLink™
- Voice-to-text capabilities of SYNC 3
driver connect system
- Remote start and remote lock
capabilities of SYNC Connect, via FordPass™
- Premium audio system from Sony® with
Clear Phase™ and Live Acoustics™
- Enhanced active park assist
- Adaptive cruise control and collision
warning with brake support
- Rearview camera
- Seven-color ambient lighting
- Hands-free, foot-activated
liftgate
Players are sworn to secrecy to ensure the game is fresh for
everyone and nobody has an advantage. Throughout the game, players
will discover a whole new side of New York State, and
themselves.
The game, open to the public for four days, saw just more than
1,000 consumers sign up in less than 24 hours. Although
pre-registration is sold out, walk-in spots will be available each
day.
“We’re constantly looking for new ways to connect with consumers
and teaming up with Escape the Room allowed us to create a unique
and unexpected experience to introduce our new Ford Escape and our
technologies,” said Kasanic.
To further raise the profile of hidden gems and key destinations
across New York State, Ford and I LOVE NEW YORK are releasing
Summer Escape Travel Guides featuring weekend and extended getaways
that can be best enjoyed in the 2017 Ford Escape. All participants
will receive a custom Escape New York summer guide highlighting the
state’s diverse vacation regions to help plan the perfect weekend
getaway.
About Escape the Room
Starting with one game played in New York City in October of
2013, Escape the Room has grown into what is now known as the
premiere live game and entertainment company in the United States.
Developed by an all-star team of puzzle designers, theme park
engineers and set designers, Escape the Room creates interactive,
immersive games rooted in hyper-realistic scenarios with state of
the art technology that sets the bar for experiential
entertainment. With dozens of “rooms” in multiple cities across the
country, including Atlanta, Boston, Dallas, Detroit, Houston,
Milwaukee, New York, Philadelphia, Pittsburgh, Scottsdale, St.
Louis, and Washington, DC, Escape the Room brings gaming into the
real world. For more information, visit www.escapetheroom.com.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S.
and over 85 million social followers, iHeartMedia has the largest
reach of any radio or television outlet in America. It serves over
150 markets through 858 owned radio stations, and the company’s
radio stations and content can be heard on AM/FM, HD digital radio,
satellite radio, on the Internet at iHeartRadio.com and on the
company’s radio station websites, on the iHeartRadio mobile app, in
enhanced auto dashes, on tablets and smartphones, and on gaming
consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1
all-in-one digital audio service with over a billion downloads; it
reached its first 20 million registered users faster than any
digital service in Internet history and reached 85 million
registered users faster than any other radio or digital music
service and even faster than Facebook. The company’s operations
include radio broadcasting, online, mobile, digital and social
media, live concerts and events, syndication, music research
services and independent media representation. iHeartMedia is a
division of iHeartMedia, Inc. (OTCBB: IHRT).
Visit iHeartMedia.com for more company information.
About New York State
New York State features 11 beautiful vacation regions. New
York’s attractions span from landmarks such as Niagara Falls to the
wine trails of Hudson Valley and treasures like the Baseball Hall
of Fame in Cooperstown. Whether it’s wide-ranging outdoor
activities for the whole family like hiking, culinary wonders and
farm-to-table fresh foods, snowmobiling, skiing and snowboarding,
or the rich history and culture of one of the 13 original colonies,
New York State offers diverse activities for all travelers. For
more information, visit www.iloveny.com. Media can find press
releases and more at www.iloveny.com/thebeat.
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video,
imaging, game, communications, key device and information
technology products for the consumer and professional markets. With
its music, pictures, computer entertainment and online businesses,
Sony is uniquely positioned to be the leading electronics and
entertainment company in the world. Sony recorded consolidated
annual sales of approximately $72 billion for the fiscal year ended
March 31, 2016. Sony Global Web Site: http://www.sony.net/. Sony is
a registered trademark, and Clear Phase and Live Acoustics are
trademarks of Sony Corporation.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company, visit
www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160619005063/en/
Ford Motor CompanyWilliam A. Mattiace,
313-815-5449wmattiac@ford.comorAnika Salceda-Wycoco,
313-283-2957asalceda@ford.com
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