DIS Walt Disney Co

By Joe Flint 

Walt Disney Co. has tapped former Warner Bros. and Legendary Entertainment executive Bruce Rosenblum for a senior role in its television unit.

A well-regarded former Warner Bros. Television Group President, Mr. Rosenblum will become president of business operations for the Disney/ABC Television Group, a unit comprised of the ABC broadcast network as well as several cable networks, including the Disney Channel and Freeform.

Mr. Rosenblum will report to Ben Sherwood, president of the Disney/ABC Television Group and co-chairman with ESPN Chief Executive John Skipper of the Disney Media Networks unit.

Adding Mr. Rosenblum creates a new layer of management at the Disney/ABC Television Group and indicates that Mr. Sherwood, who previously ran ABC News, wanted a right-hand man well-versed with running the business side of an entertainment operation.

The move will free Mr. Sherwood up to focus more on the creative aspects of Disney's television operations as well as focus on the dynamic shifts going on in the media industry with regards to how content is consumed and monetized.

"I'm excited to focus more on the big picture and the critical strategic questions that our business faces," Mr. Sherwood said. Having 17 direct reports was unwieldy, he said, and the addition of Mr. Rosenblum will allow him to "spend even more time on the creative parts and making great shows."

(END) Dow Jones Newswires

September 16, 2016 13:32 ET (17:32 GMT)

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