EL SEGUNDO, Calif. and
GLENDALE, Calif., Jan. 27, 2016 /PRNewswire/ -- Global toy leader
Mattel (NASDAQ: MAT) today announced a renewed relationship with
Disney Consumer Products for the Cars franchise, and the upcoming
Disney*Pixar film Cars 3. The agreement gives Mattel
continued worldwide rights to manufacture, market and distribute
toys and products based on the award-winning Cars franchise across
multiple categories, including vehicles and playsets.
"We are very pleased that Disney Consumer Products has once
again chosen Mattel to help bring its iconic Cars franchise and
characters to life for children around the world," said
Christopher Sinclair, chairman and
CEO of Mattel. "Disney and Mattel have enjoyed an outstanding
partnership for nearly 60 years, and we are thrilled to see the
relationship continue in such a meaningful way."
Cars is among the most beloved Disney*Pixar properties, and
continues to generate strong toy demand globally. Since its
blockbuster theatrical release in 2006, Cars and the iconic
characters of Radiator Springs have delighted children and inspired
imaginative play around the world.
"For almost a decade, Pixar's Cars has thrilled audiences and
connected with families through its story of friendship and the
excitement of the open road," said Leslie
Ferraro, co-chair, Disney Consumer Products and Interactive
Media, and president, Disney Consumer Products. "We're delighted to
continue working with Mattel on this important franchise. They
are the perfect partner to extend Pixar's storytelling with an
innovative and engaging toy line for Cars 3."
Since 2006, Mattel has shipped millions of Cars toys across a
variety of categories, including more than 300 million Cars
die-cast vehicles sold. Mattel's lengthy creative
collaboration with Disney*Pixar has also generated hundreds of
unique Cars vehicle designs celebrating the individual characters
from the franchise.
About Mattel
The Mattel family of companies (Nasdaq:
MAT) is a worldwide leader in the design, manufacture and marketing
of toys and family products. Mattel's portfolio of best-selling
brands includes Barbie®, the most popular fashion doll ever
produced, Hot Wheels®, Monster High®, American Girl®, Thomas &
Friends®, Fisher-Price® brands and MEGA® Brands, as well as a wide
array of entertainment-inspired toy lines. In 2015, Mattel was
named one of the "World's Most Ethical Companies" by Ethisphere
Magazine and in 2014 ranked No. 5 on Corporate Responsibility
Magazine's "100 Best Corporate Citizens" list. With worldwide
headquarters in El Segundo,
Calif., Mattel's companies employ approximately 31,000
people in 40 countries and territories and sell products in more
than 150 nations. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
About Disney Consumer Products
Disney Consumer
Products (DCP) is the business segment of The Walt Disney Company
(NYSE:DIS) that delivers innovative and engaging product
experiences across thousands of categories from toys and apparel to
books and fine art. As the world's largest licensor, DCP inspires
the imaginations of people around the world by bringing the magic
of Disney into consumers' homes with products they can enjoy
year-round. DCP is comprised of three business units: Licensing,
Publishing and Disney Store. The Licensing business is aligned
around five strategic brand priorities: Disney Media, Classics
& Entertainment, Disney & Pixar Animation Studios, Disney
Princess & Tinker Bell, Lucasfilm and Marvel. Disney Publishing
Worldwide (DPW) is the world's largest publisher of children's
books, magazines, and apps, igniting imagination through
storytelling in ever-inventive ways. DPW creates and publishes
books, magazines, eBooks and apps both vertically in-house and
through an extensive worldwide licensing structure. DPW is also
committed to the educational development of children around the
world through Disney Learning, which includes our flagship learning
brand, Disney Imagicademy, as well as Disney English and other
Disney-themed learning products. The Disney Store retail chain
operates across North America,
Europe and Japan with more than 350 stores worldwide and
is known for providing consumers with high-quality, unique
products. Disney Store operates ecommerce channels in nine
countries, which can be found here. For more information, please
visit www.DisneyConsumerProducts.com.
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SOURCE Mattel, Inc.