By Thomas Gryta 

Verizon Communications Inc. said Tuesday it believes it can offer sports channel ESPN separately from its core package of channels under a new plan that lets customers customize their programming lineup.

The telecom giant's plans let people buy a slimmed down package of basic channels, including local networks, and then add packs of niche channels that cover areas like sports, entertainment and news. Walt Disney Co.'s ESPN has objected to the move that separates it from the core lineup, saying Verizon has violated agreements between the companies.

Verizon Chief Financial Officer Fran Shammo said in an interview that the company is moving forward with the plans and not looking back.

"We have launched the product, we are not retracting it, and we believe we are in our legal rights to launch it," he said.

The position puts Verizon at odds with a major programmer at a time when the pay television industry and content companies are experimenting with a variety of new approaches as viewers migrate to the Internet. The steps are tentative thus far, as both sides are wary of disrupting long-lucrative arrangements.

Verizon is a major provider of traditional pay TV via its FiOS service and is working on an "over the top" service that will be delivered primarily to mobile devices.

Write to Thomas Gryta at thomas.gryta@wsj.com

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