GLENDALE, Calif., April 11, 2016 /PRNewswire/ -- Applebee's
Neighborhood Grill & Bar® is upping the tech ante
with today's announcement of a new and improved Applebee's Mobile
App that is faster, more guest friendly and built with enhanced
online ordering capabilities. As an incentive to try out the new
capabilities of the app and online ordering, Applebee's invites
guests to take it for a spin, offering $5 off for new users who place their first order
via the app or the website.
"The new and improved Applebee's Mobile App is completely
redesigned with our guest in mind; we've made the app more
order-centric based on what guests told us they wanted, making it
easier to use and faster to place an order," said Adrian Butler, senior vice president and chief
information officer, DineEquity, Inc. "This improvement is just one
part of a holistic technology strategy for improving the guest
experience, allowing for greater engagement with the brand and
driving preference for Applebee's."
The revised mobile app was developed in partnership with Olo, a
leading digital ordering provider, to create an easier, faster,
safer and more useful tool. The revision comes with many new
capabilities implemented to benefit the guest, including a
simplified order placement process that allows for advance ordering
and order scheduling for any time in the future – whether it's
today, tomorrow or next week. The app also has improved navigation
to make it more intuitive and convenient to the user; it even saves
favorite orders and payment details for fast and easy ordering. The
cutting-edge payment processing capability allows users to enter
and save credit, debit or gift card details within the app for
convenient mobile payment, though guests are still welcome to pay
at the restaurant upon pick-up.
This improvement to the app and online ordering offering is the
most recent development that complements the existing Applebee's
technological capabilities, including tabletop tablets that allow
for increased guest engagement in the restaurant; these tablets can
currently be used to order appetizers and desserts, flag a server,
make a payment or play games all while suggesting additional food
and drink options for guests. With an eye toward further engaging
the guest, the new iteration of the app is just one of the
technological innovations planned for 2016.
About Applebee's
Applebee's Grill & Bar brings together a lively bar &
grill experience offering hand-crafted drinks and craveable,
simple, American food with flare featuring vibrant flavors and
real, fresh ingredients. All Applebee's restaurants are owned and
operated by entrepreneurs dedicated to serving their communities
and offering the best in food and drinks with neighborly, genuine
service. With more than 2,000 locations in 49 states, Guam, Puerto
Rico and 15 countries, Applebee's is one of the world's
largest casual dining brands. Applebee's restaurants are franchised
by DineEquity Inc.'s (NYSE:DIN) subsidiary, Applebee's Franchisor
LLC and its affiliates.
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SOURCE Applebee's