GLENDALE, Calif., June 1, 2015 /PRNewswire/ -- For nearly 57 years,
IHOP® restaurants have helped millions of guests each
week start their day with a smile. Today, with the launch of a new
logo that prominently features just that, the brand will bring
those smiles to life. And, to further demonstrate the IHOP
commitment to smiles, the launch of the new logo will be celebrated
with a series of "Summer of Smiles" activities devoted to
those who, through service and other programs, help people
smile.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7428051-ihop-new-logo-launch/
The logo change is the first in more than 20 years for the brand
that was founded in 1958 in Toluca Lake,
California. It exemplifies the iconic family-friendly
restaurant's commitment to continually evolve its look, feel and
offerings to maintain its position as the leading restaurant brand
in its category and stay ahead of trends to meet and exceed current
guest expectations. Featuring elements consistent with the heritage
of the brand—including the recognizable blue and red color
scheme—combined with a more modern look and the prominent smile,
the logo is representative of the brand's mission.
"Our guests have told us for many years that coming to IHOP, and
in many cases just thinking about our world famous pancakes, makes
them smile," said IHOP Vice President of Marketing Kirk Thompson. "We believe this new logo
captures the essence of the IHOP experience, which consistently
delivers our guests not only craveable food, but also great
memories shared with family and friends."
Beginning today, the new logo is prominently featured on the
IHOP menu, website, mobile app, in advertising and on signage at
select restaurants.
To celebrate the launch of the new logo, IHOP restaurants'
"Summer of Smiles" will include a series of events and programs
over the coming months to celebrate those who, like IHOP
restaurants, help bring smiles to their communities though their
efforts to make a positive difference in the lives of others.
The first event in the "Summer of Smiles" will be a "Monumental
Pancake Lunch" for 6,000 attendees of the Kiwanis International
Convention. Kiwanis, a worldwide service organization with
affiliate youth clubs Circle K, Key Club and Aktion Club, will
celebrate 100 years of service to children and communities at the
Indianapolis convention. On
June 25, IHOP will prepare and serve
free pancakes for each Kiwanis club member in honor of their
contributions in helping communities in more than 80
nations.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For over 56 years, International House of Pancakes, LLC has been a
leader and expert in all things breakfast and a leader in family
dining. The chain is highly competitive in its menu offering,
serving 65 different signature, made-to-order breakfast options as
well as a range of meals under 600 calories. Beyond offering
"everything you love about breakfast®," IHOP® restaurants have a
wide selection of popular lunch and dinner items, as well. IHOP
restaurants offer guests an affordable, everyday dining experience
with warm and friendly service. As of March
31, 2015, there were 1,650 IHOP restaurants in 50 states and
the District of Columbia, as well
as in Canada, Guatemala, Mexico, Puerto
Rico, the United Arab
Emirates, Kuwait, the
Kingdom of Saudi Arabia,
Bahrain, the Philippines and the U.S. Virgin Islands. IHOP restaurants are
franchised and operated by Glendale,
Calif.-based International House of Pancakes, LLC and its
affiliates. International House of Pancakes, LLC is a wholly-owned
subsidiary of DineEquity, Inc.
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SOURCE International House of Pancakes, LLC