DALLAS, May 4, 2015 /PRNewswire/ -- Dean Foods
Company (NYSE: DF) is revolutionizing the milk category with the
introduction of the country's first national branded fresh white
milk: DairyPure. Ensuring that its milk starts pure and stays pure
from farm to fridge, DairyPure is backed by an exclusive Five-Point
Purity Promise:
- No artificial growth hormones*
- All milk is tested for antibiotics
- Continually quality tested to ensure purity
- Only from cows fed a healthy diet
- Cold shipped fresh from your local dairy
Milk has played an essential role in Americans' lives for
generations. In fact, in a new consumer survey**, 82 percent of
American parents said they would make a separate trip to the store
if they ran out of milk. But that same survey found that most
American parents (71 percent) are concerned with the quality of the
milk they serve their children. When parents see DairyPure in the
dairy case, they can count on it to provide the same fresh,
high-quality milk, no matter where they are, giving them one less
thing to worry about.
"We're passionate about the purity of our milk, which is why we
ensure DairyPure milk meets our Five-Point Purity Promise," said
Ralph Scozzafava, EVP, Chief
Commercial Officer, Dean Foods.
"With DairyPure, we will continue to deliver the fresh,
high-quality milk our consumers have always enjoyed from their
trusted, local dairies."
DairyPure milk provides eight essential nutrients – calcium,
protein, vitamins A, D and B12, riboflavin, phosphorus and
potassium – and is continually quality tested to ensure consumers
enjoy fresh, quality milk at every occasion.
"Milk has long been associated with good health and plays an
important role in achieving a balanced diet," said Dana White, M.S., R.D., A.T.C. of Dana White
Nutrition, Inc. "As both a registered dietitian and a mom, I
turn to DairyPure for fresh, quality milk from my local dairy, and
the Five-Point Purity Promise gives me peace of mind."
DairyPure is available now in dairy cases at grocery stores
nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free
milks in gallons, half gallons and quarts. DairyPure branded half
and half and creams will also soon be available in stores.
For recipes, local retailers, the full line of products and to
learn more about DairyPure's exclusive Five-Point Purity Promise,
visit www.DairyPure.com, and find DairyPure on Facebook and
Pinterest.
NOTE: Hi-res product images and exclusive recipes available
upon request.
*No significant difference has been shown between milk
derived from cows treated with the artificial growth hormone rbST
and non-rbST-treated cows.
**Wakefield Research for DairyPure survey of 1,000 nationally
representative U.S. adults ages 18+.
About Dean Foods
Dean Foods® is a leading food and
beverage company in the United
States and is the nation's largest processor and
direct-to-store distributor of fluid milk. Headquartered in
Dallas, Texas, the Dean Foods
portfolio includes TruMoo®, the leading national flavored milk
brand, and DairyPure®, the first and largest fresh white
milk national brand, along with well-known regional dairy brands
such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®,
Garelick Farms®, LAND O LAKES® milk and cultured products*, Lehigh
Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak
Farms®, PET®**, T.G. Lee®, Tuscan® and more. In all, Dean Foods has
more than 50 local and regional dairy brands and private labels.
Dean Foods also makes and distributes ice cream, cultured products,
juices, teas, and bottled water. Approximately 17,000 employees
across the country work every day to make Dean Foods the most
admired and trusted provider of wholesome, great-tasting dairy
products at every occasion. For more information about Dean Foods
and its brands, visit www.deanfoods.com.
*The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is
used by license.
**PET is a trademark of The J.M. Smucker Company and is used by
license.
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SOURCE Dean Foods Company