ATLANTA, Oct. 25, 2016 /PRNewswire/ -- Maps are an
integral part of travel, but for those taking to the skies with
checked bags, visibility to a piece of luggage and its journey
through the belly of the airport and from one plane to the next is
lacking. That's changing for Delta Air Lines [NYSE: DAL] customers
who now have a map view of their bag's last scanned location on the
Fly Delta mobile app.
"We're the first carrier to offer this level of visibility,"
said Bill Lentsch, Delta's Senior
Vice President – Airline Operations and Airport Customer Service.
"From the moment our customers drop off their bag, we want them to
know we're looking out for it every step of the way and working to
take the stress out of flying one innovation at a time."
The new map enhancement builds on Delta's industry-first,
system-wide launch of Radio Frequency Identification (RFID) bag
tags and the roll out of RFID tracking technology at 84 airports in
the U.S. All domestic stations now offer map view of the bag's
journey and international stations will receive this technology in
the coming months.
When a customer wants to see the location of their bag on the
map, the display starts by showing a zoomed out map of the U.S. as
the bag travels from one airport to the next. The map then
automatically zooms to airport view and users can follow their bag
along its journey via pins, with the last known location identified
by a suitcase icon. Tapping any of the pins or the icon will
provide additional text information about the location of the
bag.
Push notifications will sync with the app later this year and
offer Delta customers down-to–the-minute updates on their checked
baggage.
"We listen to our customers and know they want a simplified
mobile experience that puts the control back in their hands," said
Rhonda Crawford, Vice President –
Global Distribution & Digital Strategy. "Fly Delta 4.0
automatically updates when your flight details change, keeping
customers informed."
In addition to an enhanced map view for baggage, the Fly Delta
app update seamlessly integrates the "Today" view and the
customer's boarding pass into one screen, and the color of the
"Today" screen now reflects each customer's current SkyMiles®
Medallion status. Electronic boarding passes now automatically
update, that includes seat, gate and flight information.
For those purchasing tickets on mobile, Delta created a more
user-friendly experience to make purchasing even faster by
eliminating the need to re-verify each leg of the trip while
shopping. The airline also fixed bugs and enhanced overall
performance of the app.
Delta Air Lines serves nearly 180 million customers each year.
In 2016, Delta was named to Fortune's top 50 Most Admired Companies
in addition to being named the most admired airline for the fifth
time in six years. Additionally, Delta has ranked No.1 in the
Business Travel News Annual Airline survey for an unprecedented
five consecutive years. With an industry-leading global network,
Delta and the Delta Connection carriers offer service to 319
destinations in 57 countries on six continents. Headquartered in
Atlanta, Delta employs more than
80,000 employees worldwide and operates a mainline fleet of more
than 800 aircraft. The airline is a founding member of the SkyTeam
global alliance and participates in the industry's leading
transatlantic joint venture with Air France-KLM and Alitalia
as well as a joint venture with Virgin Atlantic. Including its
worldwide alliance partners, Delta offers customers more than
15,000 daily flights, with key hubs and markets including
Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St.
Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de
Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has
invested billions of dollars in airport facilities, global products
and services, and technology to enhance the customer experience in
the air and on the ground. Additional information is available on
the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub,
Google.com/+Delta, and Facebook.com/delta.
Photo -
http://photos.prnewswire.com/prnh/20161024/432066
Photo - http://photos.prnewswire.com/prnh/20161024/432065
Logo - http://photos.prnewswire.com/prnh/20090202/DELTALOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/delta-gives-customers-first-ever-map-view-of-bags-journey-300350399.html
SOURCE Delta Air Lines