Chipotle Expands Reading Rewards Program for Educators
February 08 2017 - 1:19PM
Business Wire
Chipotle motivates young readers with reading rewards,
incentivizing book smarts with delicious food
Chipotle Mexican Grill (NYSE: CMG) announced today the expansion
of the Chipotle Reading Rewards program, which rewards young
readers with free Chipotle kid’s meals for reaching their reading
goals.
“We understand the importance of early literacy, and want to
encourage kids of all ages to read,” said Mark Crumpacker, chief
marketing and development officer at Chipotle. “Giving back is
always a priority for us, and we are pleased to supply teachers and
librarians with the motivational resources they need for successful
reading programs.”
Chipotle has provided reading rewards for libraries across the
country for summer reading programs for close to a decade. As part
of the expanded program, Chipotle is making rewards available for
application on its website and also opening up this resource to
schools. While most schools and libraries have their own reading
programs, Chipotle can provide a reading log for approved
applicants who do not have an existing program in place.
Participants who reach their reading goals will be rewarded with
a free kid’s meal card. The Chipotle kid’s meal consists of the
“build your own” option or a cheese quesadilla, both of which are
served with a drink and kid’s chips or fruit. Teen reading programs
can also be supported if educators specify an older audience in
their application. If approved, buy-one-get-one (BOGO) vouchers
will be provided for teen readers.
To apply for the Chipotle Reading Rewards program, teachers and
librarians can visit chipotle.com/reading. Each school or library
may only apply for Chipotle reading rewards once per year.
Applicants should be prepared to use a valid school or library
email address and request the cards to ship directly to the school
or library district.
ABOUT CHIPOTLE
Steve Ells, Founder, Chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using whole, unprocessed
ingredients and without the use of added colors, flavors or other
additives typically found in fast food. Chipotle opened with a
single restaurant in Denver in 1993 and now operates more than
2,200 restaurants. For more information, visit Chipotle.com.
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ChipotleChris Arnold,
303-222-5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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