OAKLAND, Calif., March 8, 2016 /PRNewswire/ -- Flip on the
television and no matter the daypart or demographic, it's nearly
impossible to avoid beverage commercials. And just how many of
those ads are for water, the beverage health experts agree people
should drink the most? Pretty close to zero.
Now, reigning MVP Stephen Curry and the Brita water filtration
brand are teaming up to change that.
Today, Curry and Brita launched Splash Studio, a campaign to get
fans, health advocates, schools, film makers and more to make water
a star, creating original commercials for the beverage that can go
toe-to-toe with the best that beer or soda can offer. The
maker of the winning spot will receive $25,000 and the chance to recreate the
advertisement with a cameo from Curry himself. Brita will then
take the winning commercial to air on TV at the start of the
2016-2017 basketball season.
And while the contest is being funded and sponsored by Brita,
the commercials should just be about drinking
water. References to filtering water or Brita products won't
get a leg up. The winner will have simply created the kind of
compelling, exciting story about water that, with an appearance
from Stephen Curry, will help get
people drinking the original beverage, H20.
The contest will run from March 8 to May
31. Each submission will be judged on a combination of
creativity, impact and originality. While the creative
approach is up to the participant, entrants should avoid using
trademarked music, brand names or logos, or celebrity
likenesses. Submissions will be narrowed down to four
finalists, to be announced July 1,
2016. From there, the public will get to vote to pick the
ultimate winner. Final winner will be announced August 30, 2016.
"One of the things that makes Stephen
Curry so inspiring is his absolute commitment to being at
his best, both on and off the court, which is supported by his
choice of water," said Ed Huber,
general manager of the Brita brand. "Through this effort, we are
giving people a platform to join Stephen by using their talents to
encourage others to make healthy lifestyle choices."
The Splash Studio program and contest with Stephen Curry is just one part of Brita's
ongoing efforts to get people to choose water. In addition to
working with the reigning MVP, Brita is a founding supporter of
Drink Up, an effort from the Partnership for a Healthier America
and its honorary chairwoman First Lady Michelle Obama to encourage people to drink more
water more often.
"This is important to me. Water is my drink of choice
because I know it is an essential part of a healthy lifestyle,"
said Stephen Curry. "Partnering
with Brita and a campaign like this is one way I can personally
help educate families about the benefits of water. I want to
encourage people to have fun while they think of ways to inspire
America to drink up."
About Brita
Brita® water-filtration
products are marketed in the Americas by The Clorox
Company. The brand makes filtering pitchers, bottles and
dispensers that let people get great-tasting water from any
tap. The Clorox Company (NYSE: CLX) is a leading multinational
manufacturer and marketer of consumer and professional products
with about 7,700 employees worldwide and fiscal year 2015 sales of
$5.7 billion. Clorox markets some of
the most trusted and recognized consumer brand names, including its
namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid
Plumr® clog removers; Poett® home care products; Fresh Step® cat
litter; Glad® bags, wraps and containers; Kingsford® charcoal;
Hidden Valley® dressings and sauces; Brita® water-filtration
products and Burt's Bees® natural personal care products. The
company also markets brands for professional services, including
Clorox Healthcare® and Clorox Commercial Solutions®. More than 80
percent of the company's sales are generated from brands that hold
the No. 1 or No. 2 market share positions in their categories.
About Stephen Curry
The
2015 NBA MVP, Stephen Curry is the
starting point guard for the 2015 NBA Champions Golden State
Warriors. Curry, who is a two-time NBA All-Star, holds the NBA
record for the most 3-pointers in a season and in back-to-back
seasons. Curry is the only player in NBA history with at least 250
threes and 500 assists in consecutive seasons. Community and
charity-minded, Curry serves as the national spokesperson for
ThanksUSA and works closely with the United Nations
Foundation's Nothing But Nets campaign, providing
life-saving bed nets in Africa.
Follow Curry on social media: Instagram (@stephencurry30), Twitter
(@StephenCurry30), and Facebook
(https://www.facebook.com/StephenCurryOfficial/)
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SOURCE Brita