MELVILLE, N.Y., Nov. 15, 2016 /PRNewswire/ -- In celebration
of the release of the new Canon EOS M5 Digital Camera, Canon
U.S.A., Inc., a leader in digital
imaging solutions, today announced the launch of the
#TagYoureIt collaborative Instagram campaign. Actress
and blogger Jamie Chung and 12
participating photographers, chosen because of their passion for
sharing the world around them, will be faced with completing
spontaneous photo challenges from now through the end of the
year.
Created to celebrate the power of photography in social media,
these photo challenges highlight the creativity and speed that can
be achieved with the compact and portable EOS M5 Digital Camera.
Throughout the campaign, Jamie and each participating photographer
will be tagged and challenged by another influencer in the
#TagYoureIt program to complete their photo challenge within
24-hours. The game of #TagYoureIt continues when the
previous individual tags the next participant on Instagram.
"The EOS M5 Digital Camera is the perfect creative tool for the
spontaneous nature of these photo challenges," said Yuichi Ishizuka, president and COO, Canon
U.S.A., Inc. "We hope that the
photographic journey started by these influencers through
#TagYoureIt lives on through their fans and followers who we
hope are inspired by these photo challenges."
A sample #TagYoureIt challenge could include creating and
capturing a sample outfit inspired by the year you were born or
making something inedible look edible and delicious.
"I'm honored to kick off the #TagYoureIt campaign as it
really resonates with how I challenge myself every day to see the
world differently," said Jamie
Chung. "I love to have fun with my looks and no matter what
bag I'm wearing, the Canon EOS M5 is a great camera to pack when
shooting for my channel since it's lightweight and compact but
still powerful."
In addition to Jamie Chung, Canon
#TagYoureIt participants are:
- Natalie Amrossi, @misshattan
- Morgan Phillips,
@morganphillips
- Lucy Laucht, @lucylaucht
- Rodrigo Trevino, @rodtrvn
- Cole Younger,
@cole_younger_
- Matt Crump, @mattcrump
- Tiffany Mitchell,
@tifforelie
- New Fork City, @new_fork_city
- Sarah Phillips, @Food
- Madeline Lu, @lumadeline
- New Darlings, @Newdarlings
- Emily Ann Gemma,
@emilyanngemma
The EOS M5 camera includes a range of features that allows its
user to capture beautiful content without the size of a traditional
DSLR camera, but with similar power and performance. Camera
features include: built-in Wi-Fi®1 and NFC technology,
Bluetooth®2, High-speed continuous shooting, time-lapse,
Full HD 60p video to capture fast-moving subjects, compatibility
with the full Canon line of EF and EF-S3 lenses and
more.
The campaign will extend through December and can be tracked on
Instagram using #TagYoureIt. Participating influencers will
be challenging their fans to answer a challenge of their own for a
chance to get reposted or get a special shout out. Be sure to
follow along with #TagYoureIt for an opportunity to
participate.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc., is
a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately
$31 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2015† and is one of Fortune Magazine's World's
Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of
customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it
distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and
environmental responsibility. In 2014, the Canon Americas
Headquarters secured LEED® Gold certification, a recognition for
the design, construction, operations and maintenance of
high-performance green buildings. To keep apprised of the latest
news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter @CanonUSA. For media inquiries, please
contact pr@cusa.canon.com.
About Jamie
Chung.
Jamie Chung,
born and raised in the San Francisco Bay area, is quickly becoming
one of Hollywood's most sought
after young actresses. She is well known for her role as "Mulan" on
ABC's hit show ONCE UPON A TIME. She was a series regular in the JJ
Abrams and Alfonso Cuaron produced
NBC drama BELIEVE and Hulu/ Paramount's comedy RESIDENT
ADVISORS. Currently, she can be seen heavily recurring in the
third season of GOTHAM on Fox.
Her studio feature credits include blockbusters like
Frank Miller's SIN CITY and THE
HANGOVER 2 & 3. She's worked with great directors like
Zack Snyder in Warner Bros'
SUCKERPUNCH and produced her own film IT'S ALREADY TOMORROW IN
HONG KONG. She also starred in and
was praised for her harrowing performance in EDEN, winner of the
Special Jury Award and Audience award at SXSW. Jamie voiced
"Go Go Tomago" in Disney's Academy
Award winning animated feature BIG HERO 6 and is continuing to
voice the character in the upcoming animated series of the same
name. Other notable feature work includes Sundance indie RUDDERLESS
opposite Billy Crudup, Universal's
MAN WITH THE IRON FIST produced by Quentin
Tarantino, and political film KNIFE FIGHT opposite
Rob Lowe. She can next be seen in
theatres in Paramount's comedy flick OFFICE CHRISTMAS PARTY,
premiering this December.
Jamie also runs the popular fashion
blog WhatTheChung.com
† Based on weekly patent counts issued by United States
Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of
their respective owners.
1 Compatible with iOS® versions
8.0/8.1/8.2/8.3/8.4/9.0/9.1/9.2/9.3, Android™ smartphone and tablet
versions 4.1/4.2/4.3/4.4/5.0/5.1/6.0. Data charges may apply with
the download of the free Canon Camera Connect app. This app helps
enable you to upload images to social media services. Please note
that image files may contain personally identifiable information
that may implicate privacy laws. Canon disclaims and has no
responsibility for your use of such images. Canon does not obtain,
collect or use such images or any information included in such
images through this app.
2 Compatible with Android™ smartphone and tablet
versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1/6.0.
3 Mount Adapter EF-EOS M is required when using
EF/EF-S lenses for EOS M series digital cameras.
Canon U.S.A.
website:
http://www.usa.canon.com
For sales information/customer
support:
1-800-OK-CANON
ccenter@cits.canon.com
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SOURCE Canon U.S.A., Inc.