Canon Launches Trailer Editor tool to Turn
Everyday Footage into A Movie Trailer, With Winner Selected by
Hutcherson And Two-Time Academy Award® Winner Ron Howard
Canon U.S.A. Inc., a leader in digital imaging solutions,
announced today that Project Imagination: The Trailer is now open
for submissions. For the first time ever, your life can become a
movie trailer that inspires a Hollywood film. Based on the concept
that anything in life can be made into a movie, and every movie
starts with a trailer, Canon’s newly launched Trailer Editor tool
at imagination.usa.canon.com allows users of all skill levels, even
those who have never picked up a camera before, to easily turn
everyday photo and video footage into a creative movie trailer,
with titles, Hollywood style voice-overs and epic soundtracks. One
winning trailer selected by Ron Howard and Josh Hutcherson will
ultimately inspire a short film in which Hutcherson will star and
produce.
“There’s something so special about creating a project that has
taken root outside of Hollywood. With one winning trailer created
from everyday photos and videos as the film’s inspiration, the
creative possibilities are endless, and that’s the most exciting
part,” said Josh Hutcherson, star of The Hunger Games franchise,
who is helping Canon engage a new audience through the Project
Imagination: The Trailer campaign. “I’m also looking forward to
collaborating on this project with Ron Howard, as he’s inspired me
throughout my career.”
Consumer submissions can be up to 60 seconds in length, and must
fall into one of six themes: Action/Adventure, Comedy, Drama,
Children & Family, Sci-Fi, and Suspense/Thriller. Creative
contributors Howard and Hutcherson will choose only one to inspire
a short film starring Hutcherson. Each submission will be judged
based on creativity demonstrated through characters and
storytelling, how inspiring or imaginative the trailer is, results
from a public vote, originality and overall impression.
“Most people have more imagination and creativity than they’ve
ever given themselves credit for,” said Howard. “And
with Project Imagination: The Trailer, I encourage people
to have fun with their storytelling. Don’t try to script anything
-- just go about your everyday life, shoot and collect. You’ll be
surprised by how everyday photos and videos can turn into something
truly captivating.”
Consumers can also visit imagination.usa.canon.com to view
sample trailers from each genre, a welcome video from Ron Howard
and an inspirational trailer from actress and filmmaker Bryce
Dallas Howard, who was the first official “graduate” of Canon’s
Project Imagination franchise directing the short film “when you
find me” in 2011. This time around, Bryce directed
“solemates,” a 60-second trailer about love, personalizing her
family's love stories by shooting this in her home, with her
husband, children, and their grandfather.
Bryce Dallas Howard said, “Creativity is all around us, and some
of the funniest, most beautiful, and touching moments happen when
you least expect it. This year, I'm joining forces with Project
Imagination to invite all of you to get creative and turn your
favorite everyday moments into a 60-second trailer."
The site also offers tiered options that enable people at any
level of expertise to create and submit trailers into the contest.
For those who have never picked up a camera before, to amateurs and
advanced amateurs more familiar with capturing photos and videos,
to more advanced filmmakers, consumers can:
- Use the Trailer Editor tool to
auto-generate a trailer
- Use the Trailer Editor tool with
advanced features to create more customization
- Upload a trailer that has already been
independently edited
Project Imagination: The Trailer is the third iteration of
Project Imagination, Canon’s ongoing initiative to empower
creativity in everyone. The program marks Ron Howard’s third time
partnering with Canon, a brand that aligns with his conviction that
people’s everyday lives are visually and cinematically worth
recording, bringing high quality and ease to photo and video
capture with Canon cameras and lenses. It also marks Canon’s third
time working with Francesca Silvestri and Kevin Chinoy of Freestyle
Picture Company, the production company of the previous Project
Imagination films.
“Project Imagination showcases how innovation in storytelling
and the power of creativity can engage consumers,” said Yuichi
Ishizuka, president and COO, Canon U.S.A., Inc. “To be a true
creative enabler, Canon is providing the platform and editing tools
for everyone, regardless of their expertise, to participate in
Project Imagination: The Trailer.”
The Evolution of Project Imagination
In 2011, Ron Howard and Canon U.S.A. launched Project
Imagin8ion, the first photo contest in history to inspire a
Hollywood short film. Project Imagin8ion resulted in one film,
“when you find me,” directed by actress Bryce Dallas Howard,
inspired by eight winning photographs.
In 2012, Howard and Canon teamed up again for Project
Imaginat10n, the first photo contest in history to inspire a film
festival. Project Imaginat10n resulted in the production of ten
films, five of which were consumer directed and five of which were
directed by influential celebrities from five diverse backgrounds,
Jamie Foxx (entertainer), Eva Longoria (actress), Georgina Chapman
(co-founder of Marchesa; fashion), James Murphy (formerly of LCD
SOUNDSYSTEM; music) and Biz Stone (co-founder of Twitter;
technology). The collective project was inspired by 91 winning
photographs, one from each of ten core tenets of storytelling. The
91st photo from the tenth theme, Discovery, was selected by Ron and
woven into all films to create a common thread.
Grey New York, Canon’s agency partner for more than thirty
years, is developing the creative and digital elements of Project
Imagination: The Trailer. Grey Activation & PR is managing the
partnerships with Ron Howard and Josh Hutcherson, as well as the
promotional, event and public relations efforts.
ABOUT CANON U.S.A., INC.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions to
the United States and to Latin America and the Caribbean (excluding
Mexico) markets. With approximately $31 billion in global revenue,
its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in
U.S. patents granted in 2014† and is one of Fortune Magazine's
World’s Most Admired Companies in 2014. In 2014, Canon U.S.A.
received the PCMag.com Readers’ Choice Award for Service and
Reliability in the digital camera and printer categories for the
11th consecutive year. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent
U.S.-based consumer service and support for all of the products it
distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of
social and environmental responsibility. In 2014, the Canon
Americas Headquarters secured LEED® Gold certification, a
recognition for the design, construction, operations and
maintenance of high-performance green buildings. To keep apprised
of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA
ABOUT RON HOWARD
Ronald William "Ron" Howard (born March 1, 1954) is an American
actor, director and producer. He came to prominence as a child
actor, playing Opie Taylor in the sitcom The Andy Griffith Show for
eight years, and later as the teenaged Richie Cunningham in the
sitcom “Happy Days” for six years. He made film appearances such as
in “American Graffiti” in 1973 and while starring in “Happy Days”
he also made “The Shootist” in 1976, as well as making his
directorial debut with the 1977 comedy film “Grand Theft Auto.” He
left “Happy Days” in 1980 to focus on directing, and has since gone
on to direct several films, including the Oscar winning
“Cocoon,”“Apollo 13,” “Frost/Nixon,” and “How the Grinch Stole
Christmas.” Ron won the Academy Award for “A Beautiful Mind” as the
Director and also producer of the film. In 2003, he was awarded the
National Medal of Arts.
ABOUT JOSH HUTCHERSON
Josh Hutcherson has quickly become one of Hollywood's most
accomplished young actors. He has received many accolades including
the 2012 Cinema Con award for "Breakthrough Actor," MTV Movie Award
for "Best Male Performance," the Teen Choice Award for "Best Actor:
Sci-Fi/Fantasy" and Logo's New Now Next Award for the "Next Mega
Star." Josh is best known for his portrayal of Peeta Mellark in the
highly successful franchise, The Hunger Games, alongside Jennifer
Lawrence and Liam Hemsworth. Josh reprises his role in Mockingjay
Part 2 in November, 2015. In addition, Josh stars opposite
Benicio Del Toro in Paradise Lost, a drama about the notorious
kingpin, Pablo Escobar.In 2010, Josh co-starred alongside Annette
Bening and Julianne Moore in Lisa Cholodenko's Academy Award
nominated feature film The Kids are All Right. Additional film
credits include the animated film Epic, Red Dawn, a remake of the
1984 classic, Journey 2: Mysterious Island, the independent feature
film Detention, in which Hutcherson also served as Executive
Producer, an omnibus film entitled Seven Days in Havana, which
features 7 shorts directed by 7 different directors, Journey to the
Center of the Earth 3-D, the first ever high definition 3-D live
performance feature, Bridge To Terabithia, Zathura, Kicking and
Screaming, Howl's Moving Castle and The Polar Express. Josh won
Young Artist Awards for "Leading Young Actor" for his roles in
Zathura and Bridge to Terebithia. In addition to acting, Josh is
extremely involved with his charity organization, Straight But Not
Narrow (SBNN). SBNN is an ally organization that prepares and
trains young adults on how to become allies of their LGBTQ peer. In
2012, he was honored with GLAAD's "Vanguard Award" for his work
with the LGBT community.
All referenced product names, and other marks, are trademarks of
their respective owners.
† Based on weekly patent counts issued by United States Patent
and Trademark Office.
Editorial:Canon U.S.A.,
Inc.Rob Luckett, 631-330-5205rluckett@cusa.canon.comorGreyCourtney
Engel, 212-546-2372courtney.engel@grey.comorCanon U.S.A.
Website:http://www.usa.canon.comorFor sales
information/customer
support:1-800-OK-CANONccenter@cits.canon.com
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