OMAHA, Neb., March 12, 2015 /PRNewswire/ -- More than one
in five children1 and more than one in four Latino
children1 in the United
States - a number that could fill nearly 8,000 playgrounds -
may not know where their next meal is coming from. ConAgra Foods
(NYSE: CAG) aims to empower a community of people to help change
the realities of child hunger one meal at a time by helping to
donate up to three million meals in 2015 through the Child Hunger
Ends Here program. Look for the red pushpin and locate the code
found on specially marked ConAgra Foods products, like Banquet® and
Hunt's®, and as well as other brands such as KING'S HAWAIIAN® bread
at your favorite retailer or in your pantry. For each eight-digit
code entered at www.ChildHungerEndsHere.com from March 2015 through January
2016, ConAgra Foods' Child Hunger Ends Here will donate the
monetary equivalent of one meal to Feeding
America3, the leading domestic hunger-relief
organization.
Hunger is not always visible, which heightens the importance of
understanding the food insecurity rates. People living in all 50
states are affected by food insecurity, and kids are more at risk
than the general population in almost every county2 in
the United States. In addition to
providing a simple way for people to make a difference, Child
Hunger Ends Here has enlisted passionate bloggers and photographers
as ambassadors to uncover the stories of local "hunger heroes"
across the country who are helping lead the way to end child hunger
in the U.S. Follow these stories on Facebook and with the
hashtag #FacesBehindHunger on Instagram or by going to
www.ChildHungerEndsHere.com for updates. From March through August,
Child Hunger Ends Here will also provide ten $10,000 donations to Feeding America food banks
in select areas where these stories are uncovered.
"When something like child hunger impacts a country like this
and feels too big to address, it's vital to remind people that they
can have a huge hand in making a difference. By uncovering some of
the incredible stories of people who are out there making a
difference for kids with the resources they have, we hope our
program helps families at home feel empowered and to make fighting
child hunger an easy part of their everyday routines," says
Joan Chow, ConAgra Foods Chief
Marketing Officer. "Child Hunger Ends Here makes taking action that
simple – one code at a time."
One Code Feeds One More
Everyone can easily participate by going to their favorite
retailer and looking for the red pushpin and code on
specially-marked packages of 22 select ConAgra Foods brands
including Banquet, Chef Boyardee®, Healthy Choice®, Manwich®, and
KING'S HAWAIIAN breads, then visiting www.ChildHungerEndsHere.com
to enter the eight-digit code found on the package. For each code
entered, the monetary equivalent of one meal3 will be
donated to Feeding America. People can trigger an additional
donation made by ConAgra Foods simply by logging into their
Facebook account on the website and inviting their friends and
family on Facebook to join the cause. Codes can be entered and
donations from Facebook connections can be made through January
2016. After entering a code, people can also enter their zip
code to learn more about how their state is impacted by child
hunger.
"For more than 20 years, ConAgra Foods has provided funds,
expertise and food to fight child hunger. While strides have been
taken, child hunger continues to be a problem across America. The
Child Hunger Ends Here program was created in 2010 to help raise
awareness of this serious issue and empower consumers to get
involved in a simple way – one code equals one meal to Feeding
America," says Gary Rodkin, CEO of
ConAgra Foods. "By sharing hopeful stories and equipping consumers
with the resources they need to take action, we hope to continue
the momentum we started to help end child hunger in the U.S."
Since 1993, through partnerships with Feeding America, ConAgra
Foods and ConAgra Foods Foundation have provided more than 325
million pounds of food and invested more than $37 million in capacity building, child hunger
programs and groundbreaking research. The Foundation, a separate
501(c)(3) nonprofit entity primarily funded by the company, has a
$10 million, three-year commitment to Feeding America, the largest
donation ever made to the organization specifically to fight child
hunger.
For more information, visit www.ChildHungerEndsHere.com. You can
also follow the discussion at Facebook.com/ChildHungerEndsHere, or
follow along on Twitter and Instagram at @ChildHungerEnds and with
the hashtag #FacesBehindHunger.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG) is one of North
America's largest packaged food companies with branded and
private branded food found in 99 percent of America's households,
as well as a strong commercial foods business serving restaurants
and foodservice operations globally. Consumers can find recognized
brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy
Choice®, Hunt's®, Marie Callender's®, PAM®, Peter Pan®,
Reddi-wip®, Snack Pack® and many other ConAgra Foods brands, along
with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and drug
stores. Additionally, ConAgra Foods supplies frozen
potato and sweet potato products as well as other vegetable, spice,
bakery and grain products to commercial and foodservice
customers. ConAgra Foods operates ReadySetEat.com, an
interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at
www.conagrafoods.com.
About ConAgra Foods Foundation
The ConAgra Foods Foundation, through its Nourish Today,
Flourish Tomorrow platform, is dedicated to raising awareness of
the nearly 16 million children in America who are at risk of hunger
and live in food insecure homes where they may not have enough food
to live active, healthful lives. It aggressively pursues
sustainable solutions in the fight against child hunger. In
addition, the Foundation is committed to building a community of
people who are passionate about ensuring that all kids have access
to the food and facts they need to eat nutritiously while living
balanced lifestyles and succeeding in school and life. ConAgra
Foods Foundation invests in national and local partnerships with
high-impact, not-for-profit organizations, such as Feeding America
and 4H that take an innovative approach to addressing needs in
the core areas of hunger and nutrition education. For more
information, please visit www.conagrafoods.com
or www.facebook.com/conagrafoods The ConAgra Foods
Foundation is primarily funded by ConAgra Foods.
About Feeding America
Feeding America is the nationwide network of 200 food banks that
leads the fight against hunger in the
United States. Together, we provide food to more than 46
million people through 60,000 food pantries and meal programs in
communities across America. Feeding America also supports programs
that improve food security among the people we serve; educates the
public about the problem of hunger; and advocates for legislation
that protects people from going hungry. Individuals, charities,
businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger.
Visit www.feedingamerica.org, find us on Facebook or follow us on
Twitter.
About KING'S HAWAIIAN
Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, KING'S HAWAIIAN is a
family-owned business that for three generations has been dedicated
to making irresistible, original recipe Hawaiian foods made with
Aloha Spirit. A priority for the company is sharing the Hawaiian
Way – a uniquely Hawaiian approach to hospitality based on
graciousness, generosity, and a commitment to making everyone feel
a part of the KING'S HAWAIIAN 'ohana' (extended family). KING'S
HAWAIIAN makes the No. 1 branded dinner roll in the United States, and operates baking
facilities in Torrance,
California, and Oakwood,
Georgia. For more information visit the company's website at
www.KingsHawaiian.com, "Like" King's Hawaiian on Facebook and
Follow King's Hawaiian on Twitter.
1 USDA Household Food Security in the U.S. 2013,
(Sept. 2014)
2 Feeding America Map the Meal Gap 2014 (April 2014); analysis based on USDA ERS Household
Food Security in the U.S. in 2012 report
3 For every ConAgra Foods code entered, ConAgra
Foods will donate 10¢, the cost for Feeding America to provide one
meal through its network of local food banks. ConAgra Foods will
donate up to 3 million meals with a guaranteed minimum donation of
1.5 million meals ($150,000). Limit 5
code entries per person/computer each day. See
ChildHungerEndsHere.com for complete details and a list of
participating brands. Valid in U.S. and Puerto Rico only. © ConAgra Foods, Inc. All
Rights Reserved.
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SOURCE ConAgra Foods, Inc.