Citi Launches Mobile App Combining Banking, Wealth Management and Money Movement
December 08 2016 - 8:00AM
Business Wire
Features include Biometric Log-in via
Fingerprint, Voice, Facial Recognition or PIN; ‘Click to Call’
Servicing and Trading & Investments
Citi today announced new functionality for the Citi Mobile App®
for iPhone® that combines banking, wealth management and money
movement capabilities and offers a suite of cutting edge servicing
and authentication features. The app capabilities were developed by
Citi FinTech, a unit within Citi’s Global Consumer Bank charged
with accelerating speed to market with next generation mobile
banking capabilities.
“Citi FinTech’s new product breaks ground on two fronts,” said
Stephen Bird, CEO, Global Consumer Banking at Citi. “First, it
delivers a new custom designed mobile experience for Citigold
clients that is among the first to integrate banking, investing and
money movement in the palm of your hand. Second, it demonstrates
the power and potential of our new agile operating model, a
spearhead to leading what’s next for our clients and for Citi.”
Tailored for U.S. Citigold clients, the new Citigold experience
on the Citi Mobile App® for iPhone® includes:
- Enhanced Log-in Choices:
Citigold and Citi Priority clients may choose among five modes of
authentication: Fingerprint, voice, facial recognition and PIN, in
addition to a traditional password.
- Instant Servicing: “Click to
call” capability enables Citigold clients to connect instantly with
their Relationship Manager, Financial Advisor or the 24-hour
service center.
- Money Transfers: Using Citi
Global Transfers, U.S. Citibank clients can seamlessly transfer
funds globally between Citibank accounts and make transfers between
linked checking and brokerage accounts, using just an account
number.
- Trading & Investments:
Citigold clients can buy and sell equities, ETFs and mutual funds,
initiating real-time trades, right on their phone. In the days
ahead, Citigold clients will be able to open a new brokerage
account in app.
In addition, the app offers a curated experience, including an
enhanced design as well as user-friendly language and mobile
friendly screen flows. The new mobile features will expand to
additional clients and markets over time.
“We set out to solve for our clients’ more complex financial and
investment needs first which is why many new features are tailored
to Citigold clients,” said Yolande Piazza, Chief Operating Officer
at Citi FinTech. “Utilizing an agile operating model, the team was
able to design, build and deliver in months what previously would
have taken years to do. We co-created this product with our clients
and deeply appreciate their time and input. We will monitor
engagement and feedback, improve in real-time and then expand to
more clients and markets.”
After engaging approximately 2,500 clients over a five month
period to refine design and prioritize capabilities based on client
need, Citi FinTech built features in a series of two-week
development sprints, accelerating speed to market with a product
that can be modified in real time and adjusted for different client
needs and markets.
“We tested one to one with thousands of clients, incorporating
their feedback and preferences so we could build the right
functionality, streamline design and make the experience
intuitive,” said Carey Kolaja, Global Head of Product at Citi
FinTech. “Our goal is to put the power of FinTech at our clients’
fingertips to simplify how they bank and invest and make their
experience better, faster and easier.”
The new Citigold experience for the Citi Mobile App® for iPhone®
was built using an agile operating model and rapid prototyping.
Through open architecture and the innovative use of APIs, it allows
for additional fast-follow features in the months ahead.
The new mobile app capabilities complement the recent
introduction of an enhanced Citigold experience in the U.S.,
offering clients a personalized, tailored level of service,
exclusive benefits and the world-class investment capabilities of
Citi Personal Wealth Management. They follow additional mobile app
enhancements, including dispute resolution functionality for credit
cardmembers, in-app replacement card tracking, Citi Quick Lock
(ability to lock the account if card is misplaced or stolen) as
well as Online Debit Card Activation via mobile browser.
About Citi
Citi, the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management.
Additional information may be found at www.citigroup.com |
Twitter: @Citi | YouTube: www.youtube.com/citi | Blog:
http://blog.citigroup.com | Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi
© 2015 Citigroup Inc. Citi and Citibank and Arc Design are
registered service marks of Citigroup Inc.
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CitiDeirdre Leahy, 212-559-3296Deirdre.leahy@citi.com
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