MILWAUKEE, Dec. 15, 2015 /PRNewswire/ -- A survey from
Briggs & Stratton Corporation (NYSE: BGG) revealed 62 percent
of homeowners say their lawn influenced their home-buying decision.
However, only 44 percent of those same homeowners surveyed feel
their own lawn has a lot of curb appeal. That indicates homeowners
aren't sure how to improve their homes' aesthetics, which may have
the potential to make or break a sale.
The survey, conducted online by Harris Poll on behalf of Briggs
& Stratton in July among 2,039 U.S. adults, indicates that
homeowners feel the state of their lawn is vital to their home's
overall value but don't feel theirs quite makes the cut.
"In our experience, the discrepancy is a combination of being
intimidated by where to begin and the assumption it will be
time-consuming," says Carissa
Gingras, marketing director for Consumer Engines and Service
at Briggs & Stratton. "But it doesn't have to be either."
There are a number of small changes homeowners can make
throughout all seasons that can have a big impact, from adding
color to stringing up a few outdoor lights.
"Pops of colors from potted plants or evergreens and outdoor
lighting is an affordable way to brighten up a yard or monotone
exterior in any season," says Carissa. "And maintaining a tidy
outdoor space with a clean cut lawn and by clearing away leaves,
branches and snow can vastly improve curb appeal."
For more great tips on improving curb appeal, visit the Briggs
& Stratton PowerSmarts blog.
About Briggs & Stratton Corporation:
Briggs & Stratton Corporation, headquartered in
Milwaukee, Wisconsin, is the
world's largest producer of gasoline engines for outdoor power
equipment. Its wholly owned subsidiaries include North America's number one marketer of
pressure washers, and it is a leading designer, manufacturer and
marketer of power generation, lawn and garden, turf care and
job site products through its Briggs & Stratton®, Simplicity®,
Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®,
Murray®, Branco® and Victa® brands. Briggs & Stratton products
are designed, manufactured, marketed and serviced in over 100
countries on six continents. For additional
information, please visit www.basco.com and
www.briggsandstratton.com.
The survey was conducted online within the United States by Harris Poll on behalf of
Briggs & Stratton from July 22-24,
2015 among 2,039 adults age 18 and older. The online survey
is not based on a probability sample, and therefore no estimate of
theoretical sampling error can be calculated.
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SOURCE Briggs & Stratton Corporation