Avery Dennison Retail Branding and Information Solutions Enhances the Consumer Experience at NRF 2016
January 19 2016 - 12:32PM
Business Wire
BIG !deas panel features top retailers and
RFID experts
Avery Dennison Retail Branding and Information Solutions (RBIS)
(NYSE: AVY), a global leader in apparel, footwear and RFID-enabled
solutions, attended the 2016 National Retail Federation’s (NRF)
105th Annual Convention and EXPO yesterday at the Jacob K. Javits
Convention Center in New York City. Avery Dennison RBIS also
showcased its latest products, services and RFID technologies at
NRF’s EXPO hall. The demonstration featured the impact of RFID on
inventory accuracy on the retail consumer experience, a sneak peek
of its upcoming printer series, in addition to an interactive smart
mirror demonstration, in collaboration with Oak Labs. Furthermore,
Avery Dennison RBIS hosted a BIG !deas panel discussion on RFID
technology and the impact on consumer experience, moderated by Fast
Company and featuring industry experts from Rebecca Minkoff and
adidas.
Avery Dennison is invested in RFID technology as a way to change
the future of retail by delivering a seamless consumer experience
and increasing sales and profits in a time when consumers are more
informed, empowered and demanding than ever before. As the lines
between the physical and digital world blur, brands must
differentiate themselves to encourage customer loyalty – and RFID
serves as a key enabler in improving the retail consumer
experience.
“Technology has drastically enhanced the consumer experience and
RFID is at the forefront of this change,” notes Francisco Melo,
vice president, Global RFID for Avery Dennison. “From item-level
visibility to smart mirrors, RFID has helped to transform the
traditional brick-and-mortar storefronts into interactive digital
spaces, seamlessly integrating technology that improves the retail
experience for shoppers and retail associates.”
Panel Discussion
Avery Dennison RBIS hosted the BIG !deas panel discussion
yesterday, January 18 from 11:00–11:45am. The panel, titled
“Merging the Physical and Digital World to Enhance Consumer
Experience,” focused on how RFID technology is improving the
consumer experience in retail. Panelists discussed topics ranging
from on-floor availability and stock accuracy to the
ever-increasing impact of omni-channel and the growing trend for
in-store interactive experiences being used by brands to
differentiate themselves in the marketplace.
The panel was moderated by Neal Ungerleider, writer at Fast
Company, who was joined by top retail and RFID experts,
including:
- Uri Minkoff, co-founder and CEO,
Rebecca Minkoff
- Tobias Steinhoff, senior
director of Business Solutions, adidas
- Francisco Melo, vice president
Global RFID, Avery Dennison
- Dr. Bill Hardgrave, dean and
Wells Fargo professor Herbert College of Business, Auburn
University
For more information, follow Avery Dennison RFID on Twitter at
@AvyDenRFID.
EXPO Booth
Avery Dennison presented its newest solutions at NRF’s EXPO in
Booth 3352. The booth allowed participants to journey through an
interactive consumer experience, showcasing how Avery Dennison’s
integrated global solutions are essential to inventory
optimization, supply chain agility and visibility across channels.
The booth featured:
- The Consumer Journey
- Visitors learned how the consumer is at
the center of everything Avery Dennison does. From global trend
research, product and technology innovation, to the very latest in
branding solutions and RFID technology - all driving toward the
goal of an enhanced consumer experience.
- Printer Solutions
- Avery Dennison featured its 9419
In-Store Printer, set to release in spring 2016. The 9419, a new,
innovative solution, creates branded tags for reticketing, shipping
labels or in-store pick and pack.
- Price Management
- Via a hands-on experience, visitors
learned how Avery Dennison price management solutions accelerate
performance through integrated in-plant, distribution center and
store-level solutions that reduce complexity, while improving speed
and accuracy.
- Brand Protection & Loss
Prevention
- Visitors also interacted with the
latest globally available security solutions, including mobile
device track-and-trace as well as theft recovery and anti-tamper
pressure sensitive and RFID labels.
- Interactive Fitting Room Consumer
Experience
- In collaboration with Oak Labs, Avery
Dennison profiled the RFID Interactive Mirror, featuring the Oak
Interactive Fitting Room, which gave attendees the opportunity to
experience how RFID triggers the mirror in an interactive dressing
room and drives item-level experiences. The smart mirror allows
customers to request new sizes and accessories, and choose
alternative lighting options, among other exciting features.
- Food Stock Accuracy and
Visibility
- Avery Dennison highlighted the latest
in fresh food RFID technology as well as conventional labeling
technology via the Freshmarx 9417 automated date coding printer.
Both solutions aim at improving fresh food stock accuracy and
visibility, leading to reduced waste and increased
profitability.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear
industry solutions, is a $1.6 billion division of Avery Dennison
(NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and
sustainable solutions that elevate brands and accelerate
performance throughout the global retail supply chain. We elevate
brands through graphic tickets, tags and labels, embellishments and
packaging solutions that enhance consumer appeal. We accelerate
performance through RFID enabled inventory and loss prevention
solutions, price management, global compliance, and brand security
solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS
responsibly serves the global marketplace with operations in 115
locations, 50 countries, across 6 continents. For more information,
visit averydennison.com/RBIS.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and
packaging materials and solutions. The company’s applications and
technologies are an integral part of products used in every major
market and industry. With operations in more than 50 countries and
more than 25,000 employees worldwide, Avery Dennison serves
customers with insights and innovations that help make brands more
inspiring and the world more intelligent. Headquartered in
Glendale, California, the company reported sales of $6.3 billion in
2014. For more information, visit www.averydennison.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160119006518/en/
Avery Dennison RBISLeah Johnson, (774)
262-2373leah.johnson@averydennison.comorRuder FinnNina Steinberg,
(212) 593-5812steinbergn@ruderfinn.com
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