SEATTLE, Sept. 9, 2016 /PRNewswire/ -- Alaska
Airlines today released its third season of popular TV commercials
featuring Chief Football Officer Russell
Wilson and kicked off promotions for fans and customers for
the 2016 football season.
The new commercials, called "More than Miles" and "Many Thanks,"
center around Alaska's Mileage
Plan and are more than a list of benefits, they demonstrate the
airline's commitment to putting its customers first. The ads
feature parents, business executives, outdoor enthusiasts and
entrepreneurs, both young and old—in their environments, which
create a visual representation of Alaska's unique customers.
The spot, titled "More than Miles," is scheduled to air Sunday
during Seattle's home opener
against Miami.
"More than Miles" features actual Mileage Plan members like
Kenneth Cherryhomes, who flies to
the state of Alaska to surf, and
Kent Booten, a frequent flier who
has racked up over one million miles in his pursuits as a
mountaineer.
The idea for the "More than Miles" spot was inspired by real
conversations Wilson had with Alaska Airlines customers. Wilson
surprised customers by calling them to ask what they liked about
Alaska Airlines and how they use their miles.
In "Many Thanks," Wilson attempts to do a pull up for every
Alaska Airline's Mileage Plan member as a "thank you" for their
loyalty. At one point, Wilson is doing one-handed pull-ups and
attempts to take a bite of sushi, which falls to the ground. He
picks it up and jokes, "five second rule." This was an unscripted
line that Wilson improvised on the set.
"The new ads express our sincerest thanks to our fans from their
hometown airline," said Ryan Butz,
managing director of loyalty marketing. "We wouldn't be where we
are today without our customers and we want to thank each and every
one of them for making our Alaska Mileage Plan the highest-ranked
frequent flier program in the country."
For the 2016 football season, Alaska continues to support its CFO both on
the field and off, including:
- Early boarding for customers wearing Wilson's No. 3 jersey on
all flights departing from Seattle
beginning Sunday;
- A 12 percent discount on air travel to most of Wilson's away
games this season, when departing from the Alaska's Pacific Northwest airports. To learn
more, customers can visit: http://www.alaskaair.com/gorussell;
- Promotions and social media contests for customers and fans to
enter to win a chance to attend every game throughout the football
season. Customers can follow @AlaskaAir and
facebook.com/alaskaairlines to stay up to date on the latest ways
to win;
- Alaska Airlines Hometown Hangar located right outside the
stadium offers fans a unique tailgate experience for all weekend
home games;
- Support of Seattle Children's Hospital, one of Wilson's
favorite personal causes and where both he and Alaska Airlines
continue to serve as partners for Children's Hospital Foundation
Strong Against Cancer initiative.
Wilson and Alaska Airlines also partner to support youth and
education programs. Among them are the Russell Wilson Passing
Academy, which provides children an opportunity to attend football
camp for a once-in-a-lifetime experience; and Strong Against
Cancer, a multi-year initiative dedicated to ending childhood
cancer. Since Alaska began working
with Wilson, the airline has made cash and in-kind donations of
more than $500,000 to Seattle
Children's Hospital to support outreach and education for this
program. Also, Alaska has
partnered with its customers through Alaska's Charity
Miles program to donate more than 10 million miles to
Children's Hospital in the past two years to provide help to
families so they can be close to their loved ones.
"Partnering with Alaska Airlines, Seattle's hometown airline, is a perfect fit
for me," said Wilson. "Alaska and
I are like-minded and continue to work together to empower youth
and emphasize the importance of education, while raising money for
causes that we're both passionate about."
To watch the commercials, go to the Alaska Airlines blog at
https://blog.alaskaair.com/ or Alaska's YouTube channel.
Alaska Airlines, together with its regional partners, flies 32
million customers a year to more than 110 cities with an average of
970 daily flights throughout the United
States, Canada,
Costa Rica, Mexico and soon Cuba. With Alaska's global airline partners, customers
can earn and redeem miles to more than 800 destinations worldwide.
Onboard, customers are invited to make the most of their flight
with amenities like power outlets at every seat, streaming
entertainment direct to their device, Wi-Fi and an inspired food
and beverage selection featured on most flights. Alaska Airlines
ranked "Highest in Customer Satisfaction Among Traditional Carriers
in North America" in the J.D.
Power North American Airline Satisfaction Study for nine
consecutive years from 2008 to 2016. Alaska Airlines Mileage Plan
also ranked "Highest in Customer Satisfaction with Airline Loyalty
Rewards Programs" in the J.D. Power Airline Loyalty/Rewards Program
Satisfaction Report for the last three consecutive years. Alaska
Airlines is a subsidiary of Alaska Air Group (NYSE: ALK). Learn
more on the airline's newsroom, blog, alaskaair.com, @AlaskaAir,
facebook.com/alaskaairlines and
linkedin.com/company/alaska-airlines.
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SOURCE Alaska Airlines