Accenture Interactive Launches Its First Content Studio to Deliver Innovative and Engaging Content to Clients
June 29 2016 - 9:47AM
Business Wire
More Content Studios planned for Accenture
globally
Accenture Interactive has launched a new 10,000 square foot
Content Studio in New York City to create and deliver various types
of content, and explore new innovations in the emerging content
space. The studio offers full multimedia production, including a
state-of-the-art TV and video post-production facility, and
supports new, collaborative models for delivering branded content
in an omni-channel world. The focus of this first-of-its-kind
facility for Accenture is to drive innovation, research, creative
strategy, product development and industry best practices.
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Accenture Interactive has launched a new
10,000 square foot Content Studio in New York City to deliver
engaging and innovative content to clients. (Photo: Business
Wire)
The Content Studio sits at the heart of Accenture Interactive’s
Global Content Services Practice located in New York City’s SoHo
neighborhood. Accenture Interactive’s Content Practice focuses on
the development, production and use of content on a global,
enterprise scale.
Building off the momentum of Accenture Interactive’s top ranking
by Ad Age as the world’s biggest and fastest-growing digital
agency, Accenture plans to open six more Content Studios over the
next 24 months in locations across Europe, Asia and North
America.
“Content is the greatest disruptor in the enterprise today, with
new channels, touchpoints and distributions channels being created
every day,” said Donna Tuths, managing director of content services
at Accenture Interactive. “Our clients are continuously looking for
ways to remain competitive by using various mediums of content, and
our new content studio provides a first-class environment to help
them foster new ideas and innovate in the way they use content on a
global scale.”
Accenture Interactive’s Content Studio will support the
ideation, creation and development of content, including:
- Help clients leverage video content to
interact with their clients and become a video enabled
enterprise
- Provide full broadcast quality
post-production for clients, which expands Accenture Interactive’s
capabilities from digital and video to print and television
- Collaborate with technology alliance
partners to bring cutting-edge video technology to the
marketplace
- Create a unique space to collaborate
with clients on their content strategy and execution
- Experiment with leading-edge
technology, such as the cloud-based, 3D body scanning technology
recently demoed earlier this month at Cannes Lions
- Scale global content management and
de-coupled production to optimize speed, cost, quality -- to get
the right message to the right customer at the right time
In an inaugural study conducted by Accenture Interactive earlier
this year titled, “Content the H20 of Marketing,” more than 1,000
executives from 17 countries and 14 industries were surveyed to
better understand their attitudes, insights and strategies for
managing digital content -- now and in the future. The study
revealed that, despite challenges like speed and scale, marketers
universally agree that digital content is an organizational
priority and recognize the opportunities in becoming a content-led
organization.
About Accenture
Accenture (NYSE:ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With
approximately 375,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the
world’s leading brands drive superior marketing performance across
the full multichannel customer experience. Accenture Interactive
offers integrated, industrialized and industry-driven digital
transformation and marketing solutions. It was recently named by Ad
Age as the world’s largest and fastest-growing digital agency. To
learn more follow us @Accenture Social and
visit www.accenture.com/interactive.
Copyright © 2016 Accenture. All rights reserved. Accenture, its
logo, and High Performance Delivered are trademarks of
Accenture.
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AccentureKelly Coffed,
404-219-3100kelly.coffed@accenture.com
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