Only 18 Percent of European Companies Have Implemented a Digital Testing Strategy, According to Research Sponsored by Accenture
November 19 2015 - 11:33AM
Business Wire
Research sponsored by Accenture (NYSE:ACN) and conducted with
Pierre Audoin Consultants (PAC) in Europe shows while 18 percent of
companies have implemented a digital testing strategy, 82 percent
of companies have yet to develop or implement one.
The report “Digital Testing in Europe: Strategies, Challenges
& Measuring Success,” launched in October this year, reveals
how digital disruption is pushing companies to reinvent their
testing approach. Yet, many lack a clear path forward. “We
collaborated with PAC on this research to highlight the need for
companies to act fast and develop a holistic digital testing
strategy. Without it, companies may end up with an unmanageable,
piecemeal approach that puts their business at risk,” said Matthias
Rasking, Europe and Latin America Testing Lead, Accenture.
The study prompts companies to question if they are prepared for
digital disruption with a comprehensive testing strategy and
appropriate investments in processes, tools and talent to handle
application resiliency and security vulnerabilities.
Key research findings include:
- Digital is expanding: More than
three quarters of companies agree that the expansion of their
digital presence will be their number one IT priority over the next
two years. This can have a significant impact on the testing and
quality assurance function. The biggest digital testing challenges
relate to supporting the integration of digital into existing
applications and providing a consistent approach across multiple
platforms of engagement.
- Quality is king: Quality remains
the number one goal in testing both digital and existing
applications, with an increasing focus on end-to-end business
process quality.
- Budget pressure is persistent:
More than 85 percent of the companies may find their testing teams
challenged with budget pressure, coupled with the need to work more
closely with the business leadership.
- Testing requirements are clear:
Functional and security testing tops the priority list for more
than 90 percent of the companies in terms of their digital testing
strategies.
- Most companies have a patchwork
approach today: The majority of companies use an array of tools
(in-house, packaged, open source) and approaches (virtualization,
in-production testing) as part of their digital testing strategies.
Additionally, more than 60 percent of businesses use the same team
to test both digital and existing applications.
“Social, mobile, analytics, cloud and increasingly the Internet
of Things is redefining testing strategies. Adding more testing
capacity is not enough. Companies need to develop improved
processes and tools and find more specialized resources for testing
digital applications, monitoring performance and proactively
managing security across the IT ecosystem,” said Venugopal
Ramakrishnan, Global Digital Testing Lead, Accenture. “Businesses
that understand the implications and proactively transform their
testing strategies will be best positioned to thrive in the digital
era.”
“This study has shown that the digital agenda is having a
profound impact on the testing strategies of many European
organizations. It is moving testing closer to the business, driving
them to leverage different tools, methodologies and external
partners, and it is forcing businesses to change at greater speed,”
added Nick Mayes, Principal Analyst, PAC.
The full research report can be downloaded here.
Research Methodology
The Pierre Audoin Consultants (PAC) report on “Digital Testing
in Europe: Strategies, Challenges & Measuring Success” is the
result of a comprehensive survey conducted during July and August
2015 covering 200 senior testing and IT executives across several
businesses (Manufacturing, Financial, Retail, Services, Public,
Telecoms, Energy, Utilities and Transport) in Europe (France,
Germany, Italy, the Netherlands, the Nordic region, Spain and the
UK) each with more than 500 employees.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 358,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
To succeed in a high-velocity, software-driven world, Accenture
Testing Services help companies transform testing into a continuous
and efficient end-to-end quality engineering function. Accenture
offers the entire breadth and depth of testing services across a
broad array of applications, digital technologies and industries
delivered under flexible business arrangements to help companies
shape their digital future and lead their industry while delivering
an exceptional customer experience. With more than 31,000 testing
professionals across more than 30 delivery centers in 17 countries,
Accenture serves over 1,000 testing clients across more than 40
industries. The company combines industry specialization,
pioneering cognitive automation, digital leadership and cloud
innovations delivered through an unmatched global network of
alliances and delivery centers to power high performance.
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AccentureJulie Bennink, +
1-312-693-7301julie.l.bennink@accenture.com
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