Acquisition nearly doubles Accenture
Interactive footprint in market, increases its ability to serve
clients throughout Latin America
Accenture (NYSE:ACN) has acquired AD.Dialeto, an independent
Brazilian digital agency, strengthening its digital marketing
services provided through Accenture Interactive, part of Accenture
Digital. As a result of the acquisition, Accenture will enhance its
ability to serve clients in the growing Latin American market with
digital marketing and commerce services that help maximize a
return-on-investment (ROI) of their digital programs. Terms of the
transaction were not disclosed.
This Smart News Release features multimedia.
View the full release here:
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Employees at work in the Sao Paulo office
of AD.Dialeto
AD.Dialeto, led by Leo Cid Ferreira and Philippe Jorge, is a
recognized player in digital marketing and commerce in Brazil, with
a focus on campaigns that drive measurable results. In 2014, the
agency was named Best Digital Agency elected by the largest
e-retailers in Brazil at the eAwards.
Its team of creative, media, analytics and technical
professionals helps companies transform their businesses through
marketing performance. The agency provides end-to-end marketing
services across strategy, media planning, search, mobile and
social, through to digital commerce.
“Brazil represents a huge and rapidly evolving market for many
of our global clients and our mission was clear – to help them
reach their target customers in this increasingly connected
market,” said Brian Whipple, senior managing director, Accenture
Interactive. “In today’s world, marketing demands accountability,
and AD.Dialeto has developed a tested formula for marketing ROI and
a keen focus on performance at the core of its DNA. With
AD.Dialeto, we’ve found the right company that is strategically and
culturally aligned to best position our clients for success, not
only for Brazil but for the rapidly growing Latin American
market.”
José Gonçalves, leader for Accenture Interactive in Latin
America, added that, “The addition of AD.Dialeto to our ecosystem
here will enhance our digital customer capabilities, providing a
true customer journey transformation to our clients.” In the
beginning of 2015, Accenture Interactive also launched the
Brazilian operation of its design studio Fjord.
Sao Paulo-based AD.Dialeto has grown into one of the larger
independent digital agencies in Brazil by headcount. The agency’s
work is noted for its innovative strategies that generate results
for a multi-national and local clients including B2W, Electrolux,
Accor Hotels, Rossi Telhanorte and Serasa Experian.
Leo Cid Ferreira, president and chief executive officer of
AD.Dialeto, added, “At AD.Dialeto, we’re passionate about using
digital to achieve the best results for our clients, whether for
branding, lead generation, sales, or profits. With Accenture we’ll
be able to deliver performance-driven digital marketing and
commerce services to an even broader set of clients, both
nationally and across Latin America.”
Today’s news follows Accenture’s acquisition of Gapso, a
Brazilian-based analytics company, last February. It’s part of
Accenture Digital’s overall initiatives to strengthen its position
in Brazil, and offer even more disruptive services to clients in
Latin America.
Other markets have made similar investments: recently, Accenture
acquired Chaotic Moon, a creative technology studio in Austin,
Texas; Pacific Link, a set of independent digital agencies serving
Hong Kong and Greater China; and Brightstep, a Swedish provider of
content and commerce solutions. These moves have strengthened and
expanded Accenture’s end-to-end digital and marketing services for
brand leaders and chief marketing officers globally.
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with more than 336,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$30.0 billion for the
fiscal year ended Aug. 31, 2014. Its home page is
www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the
world’s leading brands drive superior marketing performance across
the full multichannel customer experience. Accenture Interactive
offers integrated, industrialized and industry-driven digital
transformation and marketing solutions. To learn more follow us
@AccentureSocial and visit www.accenture.com/interactive.
Forward-Looking
Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for the company; the company’s
results of operations could be adversely affected by volatile,
negative or uncertain economic conditions and the effects of these
conditions on the company’s clients’ businesses and levels of
business activity; the company’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions, and a significant reduction in such demand
could materially affect the company’s results of operations; if the
company is unable to keep its supply of skills and resources in
balance with client demand around the world and attract and retain
professionals with strong leadership skills, the company’s
business, the utilization rate of the company’s professionals and
the company’s results of operations may be materially adversely
affected; the markets in which the company competes are highly
competitive, and the company might not be able to compete
effectively; the company could have liability or the company’s
reputation could be damaged if the company fails to protect client
and/or company data or information systems as obligated by law or
contract or if the company’s information systems are breached; the
company’s results of operations and ability to grow could be
materially negatively affected if the company cannot adapt and
expand its services and solutions in response to ongoing changes in
technology and offerings by new entrants; the company’s results of
operations could materially suffer if the company is not able to
obtain sufficient pricing to enable it to meet its profitability
expectations; if the company does not accurately anticipate the
cost, risk and complexity of performing its work or if the third
parties upon whom it relies do not meet their commitments, then the
company’s contracts could have delivery inefficiencies and be less
profitable than expected or unprofitable; the company’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; the company’s profitability
could suffer if its cost-management strategies are unsuccessful,
and the company may not be able to improve its profitability
through improvements to cost-management to the degree it has done
in the past; the company’s business could be materially adversely
affected if the company incurs legal liability; the company’s work
with government clients exposes the company to additional risks
inherent in the government contracting environment; the company
might not be successful at identifying, acquiring or integrating
businesses or entering into joint ventures; the company’s Global
Delivery Network is increasingly concentrated in India and the
Philippines, which may expose it to operational risks; changes in
the company’s level of taxes, as well as audits, investigations and
tax proceedings, or changes in the company’s treatment as an Irish
company, could have a material adverse effect on the company’s
results of operations and financial condition; as a result of the
company’s geographically diverse operations and its growth strategy
to continue geographic expansion, the company is more susceptible
to certain risks; adverse changes to the company’s relationships
with key alliance partners or in the business of its key alliance
partners could adversely affect the company’s results of
operations; the company’s services or solutions could infringe upon
the intellectual property rights of others or the company might
lose its ability to utilize the intellectual property of others; if
the company is unable to protect its intellectual property rights
from unauthorized use or infringement by third parties, its
business could be adversely affected; the company’s ability to
attract and retain business and employees may depend on its
reputation in the marketplace; many of the company’s contracts
include payments that link some of its fees to the attainment of
performance or business targets and/or require the company to meet
specific service levels, which could increase the variability of
the company’s revenues and impact its margins; if the company is
unable to collect its receivables or unbilled services, the
company’s results of operations, financial condition and cash flows
could be adversely affected; if the company is unable to manage the
organizational challenges associated with its size, the company
might be unable to achieve its business objectives; the company’s
share price and results of operations could fluctuate and be
difficult to predict; the company’s results of operations and share
price could be adversely affected if it is unable to maintain
effective internal controls; any changes to the estimates and
assumptions that the company makes in connection with the
preparation of its consolidated financial statements could
adversely affect its financial results; the company may be subject
to criticism and negative publicity related to its incorporation in
Ireland; as well as the risks, uncertainties and other factors
discussed under the “Risk Factors” heading in Accenture plc’s most
recent annual report on Form 10-K and other documents filed with or
furnished to the Securities and Exchange Commission. Statements in
this news release speak only as of the date they were made, and
Accenture undertakes no duty to update any forward-looking
statements made in this news release or to conform such statements
to actual results or changes in Accenture’s expectations.
Copyright © 2015 Accenture. All rights reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20150828005670/en/
AccentureSergio Pedroso, + 11 5188
0688sergio.pedroso@accenture.comorDavid LaBar, + 1 646 456
4505david.labar@accenture.com
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