On September 14, 2009, television morning talk
will welcome several new faces and a whole new format, as
television/internet-commerce conglomerate iBC (www.ibc.tv) debuts "That
Morning Show." Airing every morning, seven days a week, "That Morning Show"
is an upbeat and topical lifestyle show featuring both in-studio and field
pieces in an unconventional new format that is fast-paced, upbeat and
Offering lighter and more uplifting fare, "That Morning Show" focuses on
topics that will enhance the lives of its viewers. From the workplace to
the kitchen, the world of fashion, or new environmental projects, iBC's new
production will meld entertainment and information in a way aimed at making
viewers hopeful, empowered and informed.
The program will be hosted by a trio of fresh faces, each offering their
own unique perspective on the variety of topics to be featured on "That
Morning Show." Mark Long, Karla Cavalli, and Chelsea Cannell will welcome
viewers to the start of the new day with a warm chemistry and addictive
energy. The in-studio portion will be filmed in a state of the art studio
in Orange County built exclusively for the show. The unique platform stage
allows the hosts versatility and function in presenting new discussions on
varying topics while keeping the flow fast and visually pleasing. The
outside studio segments will transport viewers to fun and exciting locales
all across the country.
Airing seven days a week, the only thing missing from this fast-paced
program will be traditional national commercial breaks. Instead, iBC's
innovative interactive marketing segments will provide viewers with a
completely new way of saving money at their favorite retailers that is easy
and appealing. The talented Sandra Sanchez, Carmen Palumbo and Aaron
Priceman take the helm in this new frontier along with a bullpen of
additional hosts who will showcase opportunities for viewers to obtain gift
cards from major retailers and, importantly, receive cash back with each
purchase. A ticker counts down until there are no cards left. Viewers who
miss out on the action can visit the website 24 hours a day to receive
their cash back.
The incentive program, iBC's brainchild, moves the traditional talk show
viewer from spectator to active participant. The viewer can see how many
gift cards remain and decide to purchase as the amount of cash back
increases. During the segment, some purchasers may even see their names
scrolled across the screen.
"That Morning Show" is produced by iBC and will air beginning Monday,
September 14, 2009, from 6:00-9:00am (ET & PT), coast to coast, with
episodes airing seven days a week. Check your cable network listings.
The hosts of "That Morning Show" have been brought together from varied
backgrounds of the entertainment industry:
Chelsea Cannell has worked as a creator, host, writer, producer and talent
scout on various entertainment and music programs. She's been a red carpet
host on the Reelz Channel, the Hollywood entertainment consultant on
Australia's "Sunrise" and "The Morning Show," and the music host on
Vlaze.com's "Rock Remedy" and "Songwriter's Stage."
Mark Long has played host in many genres. His fun loving list of credits
include, "Born American," "Soap Talk" with Lisa Rinna, the gadget guru on
the "Donny and Marie Show," MTV's "Challenge" series and "Pressure."
Carla Cavalli began her showbiz career as a member of the New Jersey Nets
dance team, graduating to their "in house" arena live host. Cavalli
continued to hone her camera skills on the Style Network, VH1, NBC.com, and
Ripe TV. Cavalli lays claim to the title "2002's Miss New York US."
For booking information, please contact Stacey Margetts at firstname.lastname@example.org
or call 949.852.8100.
To schedule an interview with iBC, please contact Eileen Koch @ Eileen Koch
& Company INC, 310.441.1000 or email Eileen at Eileen@eileenkoch.com.
Please visit www.eileenkoch.com.
iBC (iNtertainment Broadcasting Corporation), is a leading innovator in
connecting retailers directly with consumers through interactive media.
Their new morning television program, "That Morning Show," broadcasts seven
days a week, coast to coast. Viewers can purchase gift cards from a variety
of retailers and receive a bonus "cash back" award with each purchase. iBC
is backed by leading entrepreneurs and The Musser Group. For more
information, visit www.ibc.tv.
Eileen Koch & Company INC.