iBC Launches Innovative New Daily Talk Show "That Morning Show" Premiering September 14th

IRVINE, CA -- (Marketwire) -- 09/12/09 -- On September 14, 2009, television morning talk will welcome several new faces and a whole new format, as television/internet-commerce conglomerate iBC (www.ibc.tv) debuts "That Morning Show." Airing every morning, seven days a week, "That Morning Show" is an upbeat and topical lifestyle show featuring both in-studio and field pieces in an unconventional new format that is fast-paced, upbeat and always fresh.

Offering lighter and more uplifting fare, "That Morning Show" focuses on topics that will enhance the lives of its viewers. From the workplace to the kitchen, the world of fashion, or new environmental projects, iBC's new production will meld entertainment and information in a way aimed at making viewers hopeful, empowered and informed.

The program will be hosted by a trio of fresh faces, each offering their own unique perspective on the variety of topics to be featured on "That Morning Show." Mark Long, Karla Cavalli, and Chelsea Cannell will welcome viewers to the start of the new day with a warm chemistry and addictive energy. The in-studio portion will be filmed in a state of the art studio in Orange County built exclusively for the show. The unique platform stage allows the hosts versatility and function in presenting new discussions on varying topics while keeping the flow fast and visually pleasing. The outside studio segments will transport viewers to fun and exciting locales all across the country.

Airing seven days a week, the only thing missing from this fast-paced program will be traditional national commercial breaks. Instead, iBC's innovative interactive marketing segments will provide viewers with a completely new way of saving money at their favorite retailers that is easy and appealing. The talented Sandra Sanchez, Carmen Palumbo and Aaron Priceman take the helm in this new frontier along with a bullpen of additional hosts who will showcase opportunities for viewers to obtain gift cards from major retailers and, importantly, receive cash back with each purchase. A ticker counts down until there are no cards left. Viewers who miss out on the action can visit the website 24 hours a day to receive their cash back.

The incentive program, iBC's brainchild, moves the traditional talk show viewer from spectator to active participant. The viewer can see how many gift cards remain and decide to purchase as the amount of cash back increases. During the segment, some purchasers may even see their names scrolled across the screen.

"That Morning Show" is produced by iBC and will air beginning Monday, September 14, 2009, from 6:00-9:00am (ET & PT), coast to coast, with episodes airing seven days a week. Check your cable network listings.

The hosts of "That Morning Show" have been brought together from varied backgrounds of the entertainment industry:

Chelsea Cannell has worked as a creator, host, writer, producer and talent scout on various entertainment and music programs. She's been a red carpet host on the Reelz Channel, the Hollywood entertainment consultant on Australia's "Sunrise" and "The Morning Show," and the music host on Vlaze.com's "Rock Remedy" and "Songwriter's Stage."

Mark Long has played host in many genres. His fun loving list of credits include, "Born American," "Soap Talk" with Lisa Rinna, the gadget guru on the "Donny and Marie Show," MTV's "Challenge" series and "Pressure."

Carla Cavalli began her showbiz career as a member of the New Jersey Nets dance team, graduating to their "in house" arena live host. Cavalli continued to hone her camera skills on the Style Network, VH1, NBC.com, and Ripe TV. Cavalli lays claim to the title "2002's Miss New York US."

For booking information, please contact Stacey Margetts at smargetts@ibc.tv or call 949.852.8100.

To schedule an interview with iBC, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen at Eileen@eileenkoch.com.

Please visit www.eileenkoch.com.

About iBC:

iBC (iNtertainment Broadcasting Corporation), is a leading innovator in connecting retailers directly with consumers through interactive media.

Their new morning television program, "That Morning Show," broadcasts seven days a week, coast to coast. Viewers can purchase gift cards from a variety of retailers and receive a bonus "cash back" award with each purchase. iBC is backed by leading entrepreneurs and The Musser Group. For more information, visit www.ibc.tv.