PORTLAND, Ore., May 27, 2015 /PRNewswire/ -- gDiapers and Every
Mother Counts (EMC), a non-profit organization dedicated to making
pregnancy and childbirth safe for every mother, announce their
partnership with the launch of gDiapers 'Gentle Giants' gPants.
With every Gentle Giants gPants sold, gDiapers will donate 50
percent of profits to Every Mother Counts' portfolio of programs,
which address three critical barriers to maternal health care
around the world: lack of education, transportation and
supplies.
Photo - http://photos.prnewswire.com/prnh/20150527/219008
The launch of the Gentle Giants gPants signifies the official
start of a partnership between gDiapers and Every Mother Counts,
though the connection between the organizations began when gDiapers
Co-Founder Kim Graham-Nye & EMC
Founder Christy Turlington Burns met
at Fortune's 'Most Powerful Women in Business Summit' in 2011.
Since then, Kim and husband and Co-Founder, Jason Graham-Nye, have run several races around
the world in support of Every Mother Counts. Most recently, Kim
and Christy visited Tanzania together with Team EMC to run the
Kilimanjaro Half Marathon and visit initiatives that are supported
by the organization.
"Of course, maternal health is a cause close to my heart, I have
worked in orphanages in Africa and
held those babies in my arms; to know that a mother dies every two
minutes just from giving birth, and that up to 98 percent of these
deaths are preventable is just shocking and very motivating," says
Kim Graham-Nye. "We need to stop
mothers from dying while bringing life into the world. We are
committed to using our voice as a company and as part of a
community of engaged parents to do so. That's why I've been
supporting the work of Every Mother Counts since 2011, and have
been privileged and proud to be able to help kick off a project
that can help pregnant women get to the medical care they need for
safe birth around the world. I know our customers will see that
these gPants are not only fabulous in design, but designed to
create a fabulous change in the world."
"Every Mother Counts was born out of a need to improve maternal
health and reduce preventable maternal deaths. We know
we can't do this work on our own, so we welcome partners like
gDiapers with visionaries like Kim and Jason who are committed, as
we are to making pregnancy and childbirth safe for every
mother," said Christy Turlington
Burns, founder of Every Mother Counts.
gDiapers Gentle Giants gPants features prints of mama and baby
elephants, inspired by the beauty of Tanzania and the mothers and babies the gTeam
and EMC met during their time there.
"Both teams share a love of Africa, and elephants are close to my heart,
so the design direction took shape immediately," said
Kim-Graham-Nye. "We then layered in the Every Mother Counts colour
palette and worked on keeping it both gender neutral and
appropriate for newborns through toddlers," she said.
Gentle Giants gPants are sold through websites and retailers
worldwide at RRP $21.99 / £17.95.
Additionally, gDiapers is committed to providing more than
financial support to Every Mother Counts and will also be focused
on raising awareness for maternal health across all their programs,
particularly their running initiatives. One of the biggest barriers
to care is distance, with women often living up to 26 miles away
from the closest emergency services.
"That is a long walk, and now imagine doing it during labor with
complications," says Kim Graham-Nye.
"For that reason, Every Mother Counts focuses on running and
walking as a way to raise both funds and awareness around maternal
health. And we want to support them in solidarity as much as we
can."
ABOUT EVERY MOTHER COUNTS
Every Mother Counts is a
non-profit 501(c)(3) organization dedicated to making pregnancy and
childbirth safe for every mother. Every Mother Counts informs,
engages, and mobilizes new audiences to take actions and raise
funds that support maternal health programs around the world. The
organization was founded by global maternal health advocate Christy
Turlington Burns in 2010. With funds raised, Every Mother
Counts supports programs that improve access to comprehensive
maternity care in Haiti, Uganda, India, Tanzania, Nepal (emergency
relief fund) and the United States.
ABOUT gDIAPERS
gDiapers is changing the world of
disposable diapers—top to bottom, inside and out. The simple system
pairs adorable soft cotton gPant diaper covers with disposable
inserts that are flushable and compostable (wet ones only).
gDiapers inserts are Cradle to Cradle Certified™ Silver — a mark
trusted around the world for ecologically intelligent design.
gDiapers is also proud to be a certified B Corporation. B
Corporations use the power of business to solve social and
environmental problems.
Above all, gDiapers is dedicated to keeping babies clean, cute
and comfortable — as part of a growing global community of parents
who are looking for beautiful products.
Founded in 2005, the company is headquartered in Portland, Ore. with international offices in
the UK and Australia.
Media Contact:
Kelly
Fletcher
865-249-8371
kfletcher@fletchermarketingpr.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/gdiapers-and-every-mother-counts-kick-off-partnership-to-launch-gentle-giants-gpants-300089927.html
SOURCE gDiapers