LAS VEGAS, April 18, 2016 /PRNewswire/ -- NATIONAL
ASSOCIATION OF BROADCASTERS SHOW (NAB 2016), BOOTH
#SL9721 -- Helping the world harness the power of data,
Western Digital Corporation (NASDAQ: WDC) today announced that it
has joined three key media and entertainment (M&E) industry
technical organizations. As an active member of the Society of
Motion Picture and Television Engineers (SMPTE), the Entertainment
Technology Center (ETC) at the University of
Southern California (USC), and
the Hollywood Professional Association (HPA), Western Digital will
help drive object storage and other essential cloud storage
technologies for a broad range of production-focused
environments.
"Storage is a vital consideration across all media workflows for
industry technologists," said Barbara
Lange, executive director of SMPTE and HPA. "It's very
important for us to welcome key storage technology companies so
that we have the critical insights into the future of
cloud-based object storage."
Western Digital will provide technical education to these
organizations, concentrating on the value of object storage across
workflows, from ingest to playout, as it helps reduce cost,
increase performance and efficiency, and assure data durability and
security. The company will also contribute to the
organizations by sharing advanced cloud-based storage methodologies
for fast access to media archives, as well as forward-looking
delivery approaches for data-heavy media content.
"It is essential to work with the media production industry to
scope application storage requirements, and these new relationships
will help us do that," said Barbara
Murphy, vice president of marketing at WDC. "Our teamwork
with SMPTE, ETC, and HPA will help us advance the benefits of
object storage across the media industry. Through our involvement
with ETC, we look forward to motivating emerging industry leaders
by demonstrating the important role cloud storage plays in media
production as they begin to influence the breadth of M&E
enterprises in Hollywood and
beyond."
HGST at NAB
HGST and key media companies, including
QStar, Scale Logic, and WCP, will be in the HGST booth (#SL SL9721)
at NAB. WDC will highlight its SMPTE, ETC, and HPA relationships
and showcase the HGST Active Archive System, its Amazon
S3®-compliant, scale-out object storage system, which provides
massively scalable capacity at a low TCO that rivals the economics
of traditional cloud infrastructures.
What: National Association of Broadcasters Show
When: April 18 – 21,
2016
Where: Las Vegas, NV
Booth(s): HGST #SL9721
Follow HGST
on LinkedIn, Twitter, Facebook, and #HGSTStorage,
#LongLiveData
About Western Digital Corporation
Western Digital
Corporation (NASDAQ: WDC) is an industry-leading developer and
manufacturer of storage solutions that enable people to create,
leverage, experience and preserve data. The company addresses
ever-changing market needs by providing a full portfolio of
compelling, high-quality storage solutions with effective
technology deployment, high efficiency, flexibility and speed. Our
products are marketed under the HGST and WD brands to OEMs,
distributors, resellers, cloud infrastructure providers and
consumers. For more information, please visit www.hgst.com and
www.wd.com.
About HGST
HGST (@HGSTStorage) branded storage
solutions power the markets and companies that shape our
lives--enabling possibilities for the cloud, enterprise and
sophisticated infrastructures everywhere. For more information,
please visit www.hgst.com.
Long Live Data is a trademark of Western Digital Corporation or
its Affiliates in the United
States and/or other countries. Amazon S3 is a
trademark of Amazon.com, Inc. or its affiliates. All other
trademarks are properties of their respective owners.
Contact:
|
|
Erin
Hartin
Western Digital
Corporation
Office:
303-284-7790
pr@hgst.com
|
Katie
Watson
Porter
Novelli
Cell:
408-439-2002
HGST_Team@porternovelli.com
|
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SOURCE Western Digital Corporation