DUBLIN, April 23, 2014 /PRNewswire/ --
Dublin -
Research and Markets
(http://www.researchandmarkets.com/research/sq3d29/webrtc_and) has
announced the addition of the "WebRTC and CloudRTC Platforms:
Communications as a Feature" report to their offering.
(Logo:
http://photos.prnewswire.com/prnh/20130307/600769 )
Disruption in the communications ecosystem is creating a market
opportunity for Cloud Real-Time Communications (RTC) platforms. We
expect this market to represent a $4.5
billion opportunity by 2018. Cloud RTC Platforms are cloud
services that enable mobile and web developers to integrate
communications into their applications with just a few lines of
code. Via REST APIs and SDKs Cloud RTC Platforms enable developers
to easily integrate voice, messaging and video calling into mobile
and web applications supporting more contextual conversations.
These tools have the potential to change in how we interact with
each other in the future.
In the past experienced telecommunications developer were the only
ones with the skills to build applications that included
communications features. With technology such as WebRTC and Cloud
RTC platforms, communications infrastructure is being exposed and
communication interfaces much more flexible. Innovators will
combine traditional forms of communications to create new more
collaborative and interactive experiences.
The increasing ease in implementing in-app communications is
disrupting the traditional value chain in delivering communications
services. Application developers are gaining more control of the
communications market. Many are building communications stacks on
top of operator networks, bypassing their service offerings eating
at revenues and limiting their ability to add value. Operators are
desperately looking for new strategies to play a bigger role in the
application ecosystem; embracing WebRTC and engaging with Cloud RTC
Platforms is an increasingly viable option. By providing
standardized cross platform APIs and developer relations, Cloud RTC
Platforms are providing an opportunity for operators to participate
in the ongoing market innovation.
Competition in this market will be fierce and we expect technology
and software vendors throughout the web and telecom ecosystem to
bring solutions to market. Competitive differentiators will revolve
around vendors' ability to provide premium quality of service or
superior developer and customer service. Our user survey found that
the weighted average premium developers were willing to pay for
better quality of service and reliability was 14% for voice, 18%
for messaging, and 20% for integrated video and voice. Vendors with
background in telecommunications will be better positioned to
provide superior quality of service while companies with roots in
the web will be better able to interface with developers. Hence, we
expect a fair amount of coopetition between gateway vendors,
bringing to market WebRTC gateways exposing IMS features, and web
focused RTC platforms players, that bring developer relations and
flexible business models.
While Cloud RTC Platforms are growing fast, 2014 will be an
important year in more mainstream adoption of in-app
communications. With Cloud RTC platforms just beginning to make
communications much more accessible, the business case for the
technology or killer app has yet to clearly emerge. Increasing
awareness and outreach is needed to ensure that innovative
developers find new ways to wrap context around communications.
Key Topics Covered:
1. Market Definition
2. Market Drivers and Barriers
3. Applications Opportunities, and Use Cases
4. Marketing Strategy and Business models
5. Competitive Analysis
6. Forecasts
7. Developer Survey
8. Future Outlook
9. Key Take Aways
10. Profiles
For more information visit
http://www.researchandmarkets.com/research/sq3d29/webrtc_and
Media Contact: Laura Wood ,
+353-1-481-1716, press@researchandmarkets.net