WPP: Xaxis' plista Acquires Linkpulse in Norway
September 06 2016 - 5:40AM
Dow Jones News
LONDON--Advertising firm WPP PLC (WPP.LN) said Tuesday that its
unit plista, has acquired Linkpulse, a real-time content analytics
company in Norway, for an undisclosed sum.
plista is a provider of data-driven native advertising and part
of Xaxis, WPP's global programmatic media company.
Shares at 0905 GMT up 9 pence, or 0.5%, at GBP18.00, valuing the
company at GBP23.10 billion.
-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter:
@Raztweet
(END) Dow Jones Newswires
September 06, 2016 05:25 ET (09:25 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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