By Simon Zekaria 

LONDON-- Vodafone Group PLC on Tuesday reported a rise in quarterly revenue for the first time in nearly three years, hailing a steady recovery in its key European telecommunications markets.

The U.K.-based mobile telecom giant said revenue excluding handset sales, acquisitions, disposals and currency impacts ticked up 0.1% in its fiscal fourth quarter to March 31--the first growth for 11 consecutive quarters.

However, despite the rise in quarterly revenue and upbeat comments, Vodafone shares traded down 2.2% in early trading in London at 229 pence. Analysts said that while the group's comments on Europe are welcome, absorbing the costs of an overhaul are hitting profit.

"Competition in the sector remains as fierce as ever," said Richard Hunter at Hargreaves Lansdown.

Still, the rise is a positive sign for Vodafone--the world's second-largest mobile operator by subscribers after China Mobile Inc.--as it has struggled in recent years because of its exposure to sluggish Southern European markets such as Italy and Spain, where fierce competition and a squeeze on consumer spending has dragged down sales for telecom operators.

"We have seen increasing signs of stabilization in many of our European markets, supported by improvements in our commercial execution and very strong demand for data," Chief Executive Vittorio Colao said.

To boost the appeal of its services the Newbury, England-based company has bought up fixed-telecom assets and is rolling out fiber-optic cable to offer bundled media offers in Europe and spending billions of dollars to boost wireless network speed that can match the continent's rising demand for Internet data across faster fourth-generation mobile networks

"In Europe, 4G coverage now extends to over 70% of our footprint, and voice quality and reliability have improved noticeably," he added. "We have significant opportunities ahead of us, with only 13% of our European mobile customers using 4G."

For the full year Vodafone reported a fall in net profit to GBP5.76 billion from GBP59.3 billion in the same period last year. Last year's result was boosted by the sale of its U.S. wireless operations in a landmark deal worth $130 billion, for which it received a one-off contribution of GBP48.2 billion.

Annual revenue rose 10.1% year-over-year to GBP42.2 billion, but fell 0.8% excluding handset sales, acquisitions, disposals and currency effects.

Revenue excluding handset sales rose 9.4%. On the same basis, sales in Europe gained 15%, but fell 4.7% when also excluding acquisitions, disposals and currency effects.

Operating profit adjusted for exceptional items--a key performance metric--fell 19% to GBP3.51 billion as the company invested in its global network.

It posted earnings before interest, tax, depreciation and amortization of GBP11.9 billion, up 7.5% year-over-year. It forecasts Ebitda in the range of GBP11.5 billion to GBP12 billion in fiscal 2016.

Emerging markets revenue excluding handset sales fell 0.8% in the fiscal year, but climbed 5.8% also excluding acquisitions, disposals and currency effects. In those developing economies across Africa, the Middle East and Asia, a "good growth trend has continued," Mr. Colao said.

Vodafone, which has over 400 million mobile customers, said it would pay a dividend of 11.2 pence a share, up 2%.

As well as commenting on the company's earnings, CEO Mr. Colao also noted that it would be "good" for Vodafone if the U.K. remained in the European Union, amid wider investor and business concern over a possible exit from the bloc.

"Europe needs a large digital marketplace in order to be competitive with America and China," Mr. Colao said.

Mr. Colao also commented on consolidation in the industry, saying regulators in the U.K. must take a firm approach on BT Group PLC's planned multibillion-dollar acquisition of mobile operator EE, with Vodafone asking for a range of concessions to alleviate antitrust concerns. "[This is] something which has to be watched with extreme care."

BT has said the deal for EE--the latest in the U.K.'s rapidly-developing bundled telecom market--would benefit customers and businesses.

Write to Simon Zekaria at simon.zekaria@wsj.com

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